Sometime when seo experts are performing seo process then one thing is in their mind and that one thing is to see their website in search engines against targeted keywords and to achieve this thing they often commit mistakes or blunder, sometime this is mistake and sometime this is cheating. No matter whether you commit mistake or cheat search engine, if you caught then your website will be surely banned.
To avoid website to be banned, please avoid these irresponsible methods.
Cloaking
Cloaking is just like a picture, as you listen that every pictures has two sides, exactly cloaking is a process in which seo expert creates webpage that has two sides, one side will show when any user from internet access the webpage and other version come in front when search engine visits the webpage. So Cloaking is use to handle search engine and show a version of webpage to search engine that contains lot of keywords and other activities that effects search engine for increasing PR of the webpage. But if Google or any other search engine finds that this webpage is using Cloaking technique then surely website will be banned because they want to have same things for users as well as search engines.
Keyword Stuffing
Keyword stuffing is a process in which seo experts does repeat the keywords again and again in the content and meta tags to attract the search engine for Higher PR, but this is just foolishness as when search engine finds the repetition of the same words then they banned the website as they consider this as spamming. So avoid these techniques if you are seo experts.
Hidden text
Sometime seo experts use hidden text or links that are visible to search engines but not to the visitors of the website. Normally they use the same text color that the background of webpage for the purpose of improving no of keywords in webpage. This technique is open cheating and when search engine finds this then surely the website will be banned.
Duplicate Content
Sometime seo experts use same content for multiple pages to increase PR of the webpage. Search Engines doesn’t likes duplicated content and they totally banned that website and not visit further more. You just make sure that no one is stealing the content of your website by providing unique phrase to search engine and then search engine will lists all the websites that are using that unique phrase. If you found any website stealing your content then report that website to search engines and also take a legal action against that website.
Bad neighborhoods
Sometimes seo experts place the link of the website that they are optimizing to the website that is not relevant to their website. For example if your website is related to medical field and you are placing the link of your website to the bollywood related websites for just getting backlinks then search engine will ban your website. So avoid this process.
Sending automated queries
Sometimes seo experts optimize the websites in a way that are giving automated queries for more pages to be cached by robots. If this technique caught then your website will be banned.
Note:-
People use these techniques just to improve the PR of the WebPages but due to having on wrong side they infect banned their websites. Website banning means search engine will never ever visit your website. If you website has been banned then please remove these factors and then re submit the website to the search engines.
Role of Meta tags in Search Engine Optimization
There is a need to concentrate first our word “meta” rather than meta tags to clear the concepts. If your concepts are clear then you will come to know the real importance of meta tags.
Meta Data
The Meta Data is a data that defines other data. Yeah its work like dictionary, in dictionary we have different words that defines the meaning with the help of other words, same is meta data. Meta Data defines other Data.
Meta Tags and Search Engine Optimization
Meta Tags were very famous in the eyes of Search Engine, in the beginning search engine give high priority to meta tags and then other factors for seo to rank the webpage but now scene is different. Still meta tag is very important for seo but now it doesn’t have same weight age that it had in past. MSN considers meta tags very much than other search engines. Google and yahoo want other factors too for search engine optimization and then they give each factor normally same weight age.
Meta tag plays important role for building the PR of webpage. You must place your keywords in the meta tags in order to better optimize your website.
Whenever any user performs any search in google then google displays the lists of website having. Google displays the websites according to a standard and the standard is to display the title of homepage of your website as a hyperlink and then display the description that you provided in the meta tags as a text under that hyperlink. Hence proof that meta tags are very important but it is foolishness to just rely over meta tags and don’t perform any On Page or Off page Optimization.
Attributes of Meta Tags
There are two main attributes of meta tags that are playing vital role in seo process and they are “Keywords and Description”.
Syntax of Meta Tags
" meta content="description of the webpage comes here" name="description"
" meta content="first keyword, second keyword, third keyword" name="keywords"
Try to use three to four keywords in meta keywords tag and one to two keywords in description tag. Don’t use heavy description. You can use maximum of 100 characters for better seo purpose. You can also use Keyword Phrases in your meta keywords tag.
There are some more meta tags other than keywords and description but these are not fruitful for seo purpose, so ignore them. Meta title tag is also included in these other meta tags, some seo expert says that you must use this meta tags while some says not to use this. I also recommend not using this meta tag as there is already a title placed in the head tag of html, so optimize that title tag and try to use maximum of two keywords there.
Meta Data
The Meta Data is a data that defines other data. Yeah its work like dictionary, in dictionary we have different words that defines the meaning with the help of other words, same is meta data. Meta Data defines other Data.
Meta Tags and Search Engine Optimization
Meta Tags were very famous in the eyes of Search Engine, in the beginning search engine give high priority to meta tags and then other factors for seo to rank the webpage but now scene is different. Still meta tag is very important for seo but now it doesn’t have same weight age that it had in past. MSN considers meta tags very much than other search engines. Google and yahoo want other factors too for search engine optimization and then they give each factor normally same weight age.
Meta tag plays important role for building the PR of webpage. You must place your keywords in the meta tags in order to better optimize your website.
Whenever any user performs any search in google then google displays the lists of website having. Google displays the websites according to a standard and the standard is to display the title of homepage of your website as a hyperlink and then display the description that you provided in the meta tags as a text under that hyperlink. Hence proof that meta tags are very important but it is foolishness to just rely over meta tags and don’t perform any On Page or Off page Optimization.
Attributes of Meta Tags
There are two main attributes of meta tags that are playing vital role in seo process and they are “Keywords and Description”.
Syntax of Meta Tags
" meta content="description of the webpage comes here" name="description"
" meta content="first keyword, second keyword, third keyword" name="keywords"
Try to use three to four keywords in meta keywords tag and one to two keywords in description tag. Don’t use heavy description. You can use maximum of 100 characters for better seo purpose. You can also use Keyword Phrases in your meta keywords tag.
There are some more meta tags other than keywords and description but these are not fruitful for seo purpose, so ignore them. Meta title tag is also included in these other meta tags, some seo expert says that you must use this meta tags while some says not to use this. I also recommend not using this meta tag as there is already a title placed in the head tag of html, so optimize that title tag and try to use maximum of two keywords there.
Role of Meta tags in Search Engine Optimization
There is a need to concentrate first our word “meta” rather than meta tags to clear the concepts. If your concepts are clear then you will come to know the real importance of meta tags.
Meta Data
The Meta Data is a data that defines other data. Yeah its work like dictionary, in dictionary we have different words that defines the meaning with the help of other words, same is meta data. Meta Data defines other Data.
Meta Tags and Search Engine Optimization
Meta Tags were very famous in the eyes of Search Engine, in the beginning search engine give high priority to meta tags and then other factors for seo to rank the webpage but now scene is different. Still meta tag is very important for seo but now it doesn’t have same weight age that it had in past. MSN considers meta tags very much than other search engines. Google and yahoo want other factors too for search engine optimization and then they give each factor normally same weight age.
Meta tag plays important role for building the PR of webpage. You must place your keywords in the meta tags in order to better optimize your website.
Whenever any user performs any search in google then google displays the lists of website having. Google displays the websites according to a standard and the standard is to display the title of homepage of your website as a hyperlink and then display the description that you provided in the meta tags as a text under that hyperlink. Hence proof that meta tags are very important but it is foolishness to just rely over meta tags and don’t perform any On Page or Off page Optimization.
Attributes of Meta Tags
There are two main attributes of meta tags that are playing vital role in seo process and they are “Keywords and Description”.
Syntax of Meta Tags
meta content="description of the webpage comes here" name="description"
meta content="first keyword, second keyword, third keyword" name="keywords"
Try to use three to four keywords in meta keywords tag and one to two keywords in description tag. Don’t use heavy description. You can use maximum of 100 characters for better seo purpose. You can also use Keyword Phrases in your meta keywords tag.
There are some more meta tags other than keywords and description but these are not fruitful for seo purpose, so ignore them. Meta title tag is also included in these other meta tags, some seo expert says that you must use this meta tags while some says not to use this. I also recommend not using this meta tag as there is already a title placed in the head tag of html, so optimize that title tag and try to use maximum of two keywords there.
Related Posts:-Meta tags and their use
Meta Data
The Meta Data is a data that defines other data. Yeah its work like dictionary, in dictionary we have different words that defines the meaning with the help of other words, same is meta data. Meta Data defines other Data.
Meta Tags and Search Engine Optimization
Meta Tags were very famous in the eyes of Search Engine, in the beginning search engine give high priority to meta tags and then other factors for seo to rank the webpage but now scene is different. Still meta tag is very important for seo but now it doesn’t have same weight age that it had in past. MSN considers meta tags very much than other search engines. Google and yahoo want other factors too for search engine optimization and then they give each factor normally same weight age.
Meta tag plays important role for building the PR of webpage. You must place your keywords in the meta tags in order to better optimize your website.
Whenever any user performs any search in google then google displays the lists of website having. Google displays the websites according to a standard and the standard is to display the title of homepage of your website as a hyperlink and then display the description that you provided in the meta tags as a text under that hyperlink. Hence proof that meta tags are very important but it is foolishness to just rely over meta tags and don’t perform any On Page or Off page Optimization.
Attributes of Meta Tags
There are two main attributes of meta tags that are playing vital role in seo process and they are “Keywords and Description”.
Syntax of Meta Tags
meta content="description of the webpage comes here" name="description"
meta content="first keyword, second keyword, third keyword" name="keywords"
Try to use three to four keywords in meta keywords tag and one to two keywords in description tag. Don’t use heavy description. You can use maximum of 100 characters for better seo purpose. You can also use Keyword Phrases in your meta keywords tag.
There are some more meta tags other than keywords and description but these are not fruitful for seo purpose, so ignore them. Meta title tag is also included in these other meta tags, some seo expert says that you must use this meta tags while some says not to use this. I also recommend not using this meta tag as there is already a title placed in the head tag of html, so optimize that title tag and try to use maximum of two keywords there.
Related Posts:-Meta tags and their use
Social Bookmarks and their importance in seo campaign
What are Bookmarks?
Sometimes during the surfing of different websites in internet you like some websites and then save these websites in your favorites as a bookmark. Whenever you want to access those websites you just go to the favorites folder and then click over that particular website that you want to access. Normally when you bookmark any website to favorites folder then during this process the title of that website is visible in Name: textbox and by default the Create In: field contains the path of your favorites folder, you can organize that website over folders that you made in favorites folder for categorizing the website in order to quickly easy access the website of particular category.
Example:- You are reading the article related to search engine optimization so if you like this article or blog then you also wish to save this in your favorites folder for easy access at next time, it also prevents you to learn the url of the website, so you will click over favorites menu and click over Add to favorites and then its up to you where you place the website, but I refer you to make new folder and name it as seo and then save this website there and every time when you like any website that is related to seo then save that website too in seo folder located in your favorites in order to categorize the website.
Tip: - Always save your website in relevant folder in favorites folder.
So this is all about the bookmarks but what are the social bookmarks.
What are Social Bookmarks?
A social bookmarking website is the website where a user can save his/her favorite bookmarks that can be accessible from any computer connect to the web from any place. The need of doing this is that you can access your favorite website from any where, not from only your pc.
How can I add my favorite websites in Social Bookmarks websites?
For this you will have to make you account in any website that is giving you free service of social bookmarks. Create your account, for example you make your account in StumbleUpon (A very famous social bookmarks website), after creating the account in StumbleUpon you will read a message their to download the toolbar of StumbleUpon. You will have to download and install the toolbar of StumbleUpon and you will see that particular toolbar under the address bar of internet explorer. Now whenever you connect yourself to internet, first connect yourself to StumbleUpon from StumbleUpon tool bar and then whatever website you like just click over add to stumble, if that website is never ever added to stumble upon then you will get a popup window, there you will provide the description and title of your website and from categories put that website in StumbleUpon category so that other users at stumble upon can access that website too by following the category. Same procedure offers other Social Bookmarking websites.
The social bookmarking websites provides user option to make bookmarks private or public.
Role of Social Bookmark in better search engine optimization
As you know back-links are very important in seo process. Social Bookmark is a good SEO tool for you to get more back link and higher PR.
Social Bookmarks also brings you traffic to your website.
Some Popular Social Bookmarking websites
1) www.stumbleupon.com/
2) digg.com/
3) del.icio.us/
4)www.spurl.net
5) www.furl.net/
6) www.google.com/bookmarks/
7) myweb.yahoo.com/
8) www.simpy.com/
Sometimes during the surfing of different websites in internet you like some websites and then save these websites in your favorites as a bookmark. Whenever you want to access those websites you just go to the favorites folder and then click over that particular website that you want to access. Normally when you bookmark any website to favorites folder then during this process the title of that website is visible in Name: textbox and by default the Create In: field contains the path of your favorites folder, you can organize that website over folders that you made in favorites folder for categorizing the website in order to quickly easy access the website of particular category.
Example:- You are reading the article related to search engine optimization so if you like this article or blog then you also wish to save this in your favorites folder for easy access at next time, it also prevents you to learn the url of the website, so you will click over favorites menu and click over Add to favorites and then its up to you where you place the website, but I refer you to make new folder and name it as seo and then save this website there and every time when you like any website that is related to seo then save that website too in seo folder located in your favorites in order to categorize the website.
Tip: - Always save your website in relevant folder in favorites folder.
So this is all about the bookmarks but what are the social bookmarks.
What are Social Bookmarks?
A social bookmarking website is the website where a user can save his/her favorite bookmarks that can be accessible from any computer connect to the web from any place. The need of doing this is that you can access your favorite website from any where, not from only your pc.
How can I add my favorite websites in Social Bookmarks websites?
For this you will have to make you account in any website that is giving you free service of social bookmarks. Create your account, for example you make your account in StumbleUpon (A very famous social bookmarks website), after creating the account in StumbleUpon you will read a message their to download the toolbar of StumbleUpon. You will have to download and install the toolbar of StumbleUpon and you will see that particular toolbar under the address bar of internet explorer. Now whenever you connect yourself to internet, first connect yourself to StumbleUpon from StumbleUpon tool bar and then whatever website you like just click over add to stumble, if that website is never ever added to stumble upon then you will get a popup window, there you will provide the description and title of your website and from categories put that website in StumbleUpon category so that other users at stumble upon can access that website too by following the category. Same procedure offers other Social Bookmarking websites.
The social bookmarking websites provides user option to make bookmarks private or public.
Role of Social Bookmark in better search engine optimization
As you know back-links are very important in seo process. Social Bookmark is a good SEO tool for you to get more back link and higher PR.
Social Bookmarks also brings you traffic to your website.
Some Popular Social Bookmarking websites
1) www.stumbleupon.com/
2) digg.com/
3) del.icio.us/
4)www.spurl.net
5) www.furl.net/
6) www.google.com/bookmarks/
7) myweb.yahoo.com/
8) www.simpy.com/
MSN Optimization
The effective seo campaign needs to optimize your website for all popular search engines. No matter Google is No.1 search engine and Yahoo is No.2 (According to searches perform in internet) but my dear what’s about no 3 search engine? You will also have to optimize it and that Number third search engine is MSN.
So if you want to get additional traffic then please optimize your website for MSN too. Optimizing of MSN is necessary as MSN is default search engine in Microsoft’s Product such as home version of Windows XP and in the proposed Longhorn application, many new Internet users will be searching via the MSN search engine option. MSN Search engine is also working as a default search engine in Internet Explorer. Like other Search Engines MSN Also first spiders the pages on the Web, indexes them in its database and after that applies the algorithm to generate the pages with the search results.
It is very amazing thing that many search engine optimization experts totally ignore MSN Optimization during their campaign. So please you don’t include yourself among those. Let’s see the steps that you must perform to optimize your website for MSN and help MSNBot and other web crawlers effectively index and rank your site.
Key steps to optimize your website for MSN
Related Post:-Difference between On Page Optimization and Off Page Optimization
So if you want to get additional traffic then please optimize your website for MSN too. Optimizing of MSN is necessary as MSN is default search engine in Microsoft’s Product such as home version of Windows XP and in the proposed Longhorn application, many new Internet users will be searching via the MSN search engine option. MSN Search engine is also working as a default search engine in Internet Explorer. Like other Search Engines MSN Also first spiders the pages on the Web, indexes them in its database and after that applies the algorithm to generate the pages with the search results.
It is very amazing thing that many search engine optimization experts totally ignore MSN Optimization during their campaign. So please you don’t include yourself among those. Let’s see the steps that you must perform to optimize your website for MSN and help MSNBot and other web crawlers effectively index and rank your site.
Key steps to optimize your website for MSN
- Use only well-formed HTML code in your pages, perform HTML Validation over your code before submitting your website too MSN.
- All links open the correct web page and there MUST be no broken link in your website. If your site contains broken links, MSNBot may not be able to index your site effectively, thus preventing people from reaching all of your pages.
- If you move a page, set up the page's original URL to redirect people to the new developed page. Also you must indicate whether the move is permanent or temporary.
- Make sure MSNBot is allowed to crawl your site and isn't on your list of web crawlers that are prohibited from indexing your site. If you will allow MSNBot to crawl then your website will be index else MSN doesn’t know any magic to automatically crawl your website.
- Use a robots.txt file or meta tags to direct MSNBot and other web crawlers to index your site.
- MSN still relies heavily on meta tags, so well optimized your meta tags and check your meta tag through any meta tag analyzer, the best one is http://www.rankingtoday.com
- MSN gives high priority to your On Page Optimization over off Page Optimization.
- Keep your URLs simple and static. URLs that are complicated or that change frequently are difficult to use as link destinations. For example, the URL www.yourwebsite.com/mainpage is easier for MSNBot to crawl. Try to prevent yourself from dynamic urls when you are doing on Page Optimization. Also, a URL that doesn't change is easier for people to remember.
- Make your website user friendly as well as search engine friendly.
- Never use frame.
- Keep habit of using JavaScript as less as you can.
- The best way to attract people to your site, and keep them coming back, is to design your pages with valuable content that your target audience is interested in.
- Text mut be relavent to the targeted keywords.
- Use targeted keywords in your text too in order to get better results.
- Try to have your website navigation at left side of the webpage. Use your targeted keywords at beginning of your website’s content.
- Dynamic content also increases PR of your website.
- The size of web page also counts for MSN Optimization. Am HTML Page with no pictures should be under 150 KB. If you are working over Blog then you must have one post in every page.
- Make sure that each page is accessible by at least one static text link.
- Don't put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo.
- Add a site map to help MSNBot to visit your websites.
- You must work site hierarchy. each page should only be from one to three clicks away from the home page.
- Don’t heavily used keywords in your content and also don’t use irrelevant keywords to increase a page’s keyword density. Place average keywords in your meta tags and content.
- Don’t use hidden text or links else your website will be Banned.
- Using techniques such as link farms can also ban your website over MSN.
Submitting your site doesn't guarantee that your site will be indexed, but it does help MSN to locate your site so that MSNBot can try to crawl it. MSNBot doesn't automatically crawl sub-pages on your website. If you want MSNBot to index other pages on your website, submit URLs for those pages. MSNBot may crawl sub-pages that are linked to from other websites.
Related Post:-Difference between On Page Optimization and Off Page Optimization
Google Adwords VS Google Adsense
Google adwords and Google adsense are two services provided by Google. Let’s see both of them in detail because there's a difference between Adwords and Adsense, it needs to be clearer to people who don’t know about them but want to know.
Google Adwords Normally when any user performs any search process in google by providing any search criteria and then hit the Google Search button, he founds the desire results against his query but what are the links that are shown on the right side of the page under heading Sponsored Links, ok don’t worry, these are the Google Adwords. For the quick example, please type business in the google search box and then click the Google Search Button, at the left side of the search page you will find google Adwords under heading of “ Sponsored Links”.
Google Adwords program enable you to put your company ads in Google and their network of partner sites. When any user performs search process in Google against any keywords that are related to your ads, Google will display your ads in the search page(You normally see these adds at right of the Google when you performed any search and also in gmail too). Adwords is known as a form of pay-per-click advertising.
Google has also ratings for Adwords that ads from which company should be shown against search process related to these ads, google has ratings for Adwords due to race of competition. Every company wants from Google to display their ads when any user performs search process.
Advantages of Google Adwords
The one and main advantage of google adwords is heavy traffic that comes to your website due to the Adwords. Yeah, adwords generates heavy traffic to your website, so if you have started your business right now and you want to quickly introduce your business to the world then Google Adwords is the best resource that brings your business in the front of world so quickly and generates heavy traffic.
Google Adsense
The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad. No one knows how many amount Google charges from Advertiser of ads against any click or ad impressions.
What languages does AdSense support?
Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:
In addition, AdSense for search is available in Indonesian, Thai, and Vietnamese. These languages are not supported for AdSense for content pages.
You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.
Adsense can ruin your business
Yeah, Adsense can ruin your business because adsense makes your website the billboard of your competitors so it is best to use adsense if your website is providing tutorials like facility but if you are managing your business through your website then putting adsense in your website is very big mistake and adsense can ruin your business.
Complete Process: From Google Adwords to Google Adsense
If you are advertiser (A person who advertise the ads of his company using Google Adwords).You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Now for instance, any other person “ABC” wants to display your ads in his website and want to become a publisher (Publisher is a person who displays the Google Adwords in his website)then he visits the google adsense website which is http://www.google.com/adsesne and create his account in gmail, if already not made, then the process of how Google Adsense should look in your website is started and then he choose layout, different color for Ads that will display in his website. After this process google will sent email to your account and ask you to wait for approval and then normally after a day the google will sent you Adsense code , its up to you where u place this code at right at top, left or any where else you want to place, just place the code and google will show Ads there. When any user come to your website and click on the ads, google wil deduct the money from Advertiser’s account and give publisher to some percent of the money. Publisher can see the revenue that he gets through Google Adsense by logging in to his account in Google Adsense and then go to reports.
Google plays the role of Bridge between Advertisers and Publishers or Google is palying a role of bridge between Adwords and Adsense
Tip:-The ads title’s color should match the color scheme of your website hyperlink’s color.
Note:-It’s not guarantee that you will get a dollar or ratio of dollar against single click, Google counts each and every factor and then generates revenue for you. Page Impression is a big factor too for generating revenue.
What is an impression?
An impression is the viewing of an advertising banner, link, or product on the Internet
Google Adwords Normally when any user performs any search process in google by providing any search criteria and then hit the Google Search button, he founds the desire results against his query but what are the links that are shown on the right side of the page under heading Sponsored Links, ok don’t worry, these are the Google Adwords. For the quick example, please type business in the google search box and then click the Google Search Button, at the left side of the search page you will find google Adwords under heading of “ Sponsored Links”.
Google Adwords program enable you to put your company ads in Google and their network of partner sites. When any user performs search process in Google against any keywords that are related to your ads, Google will display your ads in the search page(You normally see these adds at right of the Google when you performed any search and also in gmail too). Adwords is known as a form of pay-per-click advertising.
Google has also ratings for Adwords that ads from which company should be shown against search process related to these ads, google has ratings for Adwords due to race of competition. Every company wants from Google to display their ads when any user performs search process.
Advantages of Google Adwords
The one and main advantage of google adwords is heavy traffic that comes to your website due to the Adwords. Yeah, adwords generates heavy traffic to your website, so if you have started your business right now and you want to quickly introduce your business to the world then Google Adwords is the best resource that brings your business in the front of world so quickly and generates heavy traffic.
Google Adsense
The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad. No one knows how many amount Google charges from Advertiser of ads against any click or ad impressions.
What languages does AdSense support?
Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:
- Arabic
- Bulgarian
- Chinese (simplified)
- Chinese (traditional)
- Croatian
- Czech
- Danish
- Dutch
- English
- Finnish
- French
- German
- Greek
- Hebrew
- Hungarian
- Italian
- Japanese
- Korean
- Norwegian
- Polish
- Portuguese
- Romanian
- Russian
- Serbian
- Slovak
- Spanish
- Swedish
- Turkish
In addition, AdSense for search is available in Indonesian, Thai, and Vietnamese. These languages are not supported for AdSense for content pages.
You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.
Adsense can ruin your business
Yeah, Adsense can ruin your business because adsense makes your website the billboard of your competitors so it is best to use adsense if your website is providing tutorials like facility but if you are managing your business through your website then putting adsense in your website is very big mistake and adsense can ruin your business.
Complete Process: From Google Adwords to Google Adsense
If you are advertiser (A person who advertise the ads of his company using Google Adwords).You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Now for instance, any other person “ABC” wants to display your ads in his website and want to become a publisher (Publisher is a person who displays the Google Adwords in his website)then he visits the google adsense website which is http://www.google.com/adsesne and create his account in gmail, if already not made, then the process of how Google Adsense should look in your website is started and then he choose layout, different color for Ads that will display in his website. After this process google will sent email to your account and ask you to wait for approval and then normally after a day the google will sent you Adsense code , its up to you where u place this code at right at top, left or any where else you want to place, just place the code and google will show Ads there. When any user come to your website and click on the ads, google wil deduct the money from Advertiser’s account and give publisher to some percent of the money. Publisher can see the revenue that he gets through Google Adsense by logging in to his account in Google Adsense and then go to reports.
Google plays the role of Bridge between Advertisers and Publishers or Google is palying a role of bridge between Adwords and Adsense
Tip:-The ads title’s color should match the color scheme of your website hyperlink’s color.
Note:-It’s not guarantee that you will get a dollar or ratio of dollar against single click, Google counts each and every factor and then generates revenue for you. Page Impression is a big factor too for generating revenue.
What is an impression?
An impression is the viewing of an advertising banner, link, or product on the Internet
Broken Links the Killers of your website’s ranking
What are Broken Links?
Broken links are links that leads to the page where you found written “The page cannot be displayed”. In other words broken links lead you to those web pages that haven’t been developed. They really damage your seo process.
How Broken Links Occur?
Broken links occur due to the mistake of developer, or we can say that it is human error because for example you have page abc.php that you have developed earlier for Click Here hyper link but due to some mistake you give link to acb.php instead of abc.php, so due to your mistake the broken link occurs. If Click Here leads us to abc.php page then we call it just Normal LINK or Hyper Link but due to UN availability of the landing web page we call this Broken Link.
Can broken links are dangerous for your seo campaign?
Absolutely, yes. Broken links are the killer of your seo process because when crawlers begin to crawling your website they want your website must be completed developed, if they found any broken link then they think that website is not completely developed and hence they decide not to crawl your website further more. So for example, let us consider your website consists of four phases which are top, left, right and bottom, now if search engine begins to crawl your website from top left and there it founds any broken link, it will not crawl further more, so if your main keywords are after the broken links then how can search engine visit your targeted keywords, it means that due to broken links all your time become wasted that you serve for search engine optimization.
Some search engines instantly stop crawling your website if it they founds any broken links but other search engine stops crawling when they found continuity of broken links. In both cases we have found that Broken Links are the killers of your seo campaign.
How can we identify broken links in our websites?
Simply go to following website http://www.dead-links.com and provide the url of your website, then the spider of this website will tell you in the form of results that how many broken links are there in your website with their pages name that are not available. So check the broken links and then in top priority remove these broken links in order to get better position in Google against targeted keywords.
Broken links are links that leads to the page where you found written “The page cannot be displayed”. In other words broken links lead you to those web pages that haven’t been developed. They really damage your seo process.
How Broken Links Occur?
Broken links occur due to the mistake of developer, or we can say that it is human error because for example you have page abc.php that you have developed earlier for Click Here hyper link but due to some mistake you give link to acb.php instead of abc.php, so due to your mistake the broken link occurs. If Click Here leads us to abc.php page then we call it just Normal LINK or Hyper Link but due to UN availability of the landing web page we call this Broken Link.
Can broken links are dangerous for your seo campaign?
Absolutely, yes. Broken links are the killer of your seo process because when crawlers begin to crawling your website they want your website must be completed developed, if they found any broken link then they think that website is not completely developed and hence they decide not to crawl your website further more. So for example, let us consider your website consists of four phases which are top, left, right and bottom, now if search engine begins to crawl your website from top left and there it founds any broken link, it will not crawl further more, so if your main keywords are after the broken links then how can search engine visit your targeted keywords, it means that due to broken links all your time become wasted that you serve for search engine optimization.
Some search engines instantly stop crawling your website if it they founds any broken links but other search engine stops crawling when they found continuity of broken links. In both cases we have found that Broken Links are the killers of your seo campaign.
How can we identify broken links in our websites?
Simply go to following website http://www.dead-links.com and provide the url of your website, then the spider of this website will tell you in the form of results that how many broken links are there in your website with their pages name that are not available. So check the broken links and then in top priority remove these broken links in order to get better position in Google against targeted keywords.
SEO Job Interview Questions
These are some SEO job interview questions; I hope that you find these seo job interview questions very helpful. These job interview questions will also give u idea that how interview is conducted for seo person. So please read below seo interview questions.
1. What is an SEO, SEM and how important are they for an organization? Explain briefly.
2. How much SEO experience does u have? Describe me.
3. How does a search engine work and what is the future?
4. What SEO results can you show?
5. Explain various steps that you would take to optimize a website?
6. Where do you think the SEO industry is headed?
7. Do you think that HTML code understanding is also necessary for seo process?
8. Do you have any know how about html code?
9. Brief me PageRank algorithm?
10. What do you think of PageRank?
11. Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?
12. What do you think of using XML sitemaps?
13. Why we use xml and html sitemaps for same website?
14. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
15. What tools do you use regularly for your seo campaign?
16. What areas do you think are currently the most important in organically ranking a site?
17. Explain to me which Meta tags matter in today's world.
18. Rate from 1 to 5, tell me the most important "on page" elements.
19. What do you think about link buying?
20. What does u mean by robots?
21. Are you familiar with enterprise web analytics and what packages are your familiar with?
22. What is Latent Semantic Analysis (LSI Indexing)?
23. What is Phrase Based Indexing and Retrieval and what role does it play?
24. What is the difference between SEO and SEM?
25. What kind of strategies do you normally implement for backlinks?
26. Is html validation is necessary for your PR?
27. What role do social media play in an SEO strategy?
28. What are Doorway pages?
29. What's the difference between PageRank and ToolBar PageRank?
30. How do you evaluate whether an SEO campaign is working?
31. How many keywords should target a site have?
32. How much keywords placement weight age do you suggest?
33. Have you attended any search related conferences?
34. What is difference between On Page Optimizatin and Off Page Optimization
35. Do you currently do SEO on your own sites?
36. Do you operate any blogs?
37. Do you currently do any freelance work and do you plan on continuing it?
38. What industry sites, blogs, and forums do you read regularly?
39. Who are the two key people - who started Google?
40. Who is Matt Cutts?
41. Are you familiar with A/B testing and multivariate testing?
42. Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
43. Are you experienced in managing PPC campaigns? To what extent and on what platforms?
44. In what areas of SEOs are you strongest?
45. In what areas of SEOs are you weakest?
46. Can you get "abc" company listed for the keyword "Google" in the first page?
47. Do you have experience in bid management tools, API tools, and click fraud issues?
48. What is page segmentation?
49. What is a shingling algorithm and how is it used?
50. What is Google spamdexing?
51. Can we use keywords in hidden text?
52. Can you explain what is spamming?
53. Is dynamic content is fruitful for improving PR in Google?
54. Why search engines don’t like JavaScript?
55. What is Web2, give few examples.
56. What do you believe are important things to take into consideration when optimizing a site?
57. What web analytics programs are you familiar with?
58. List 5 link building techniques.
59. How can you track your rankings?
60. What services does the wordtracker offer, and how do they relate to seo?
61. What are the common factors between google/yahoo/msn?
62. What are some of the most common website flaws in terms of SEO?
63. Is it better to submit a site to a search engine or let the search engine find it? Why?
64. How can we optimize a site built in flash?
65. Is Search engine optimization depends upon just meta tags.
66. Is it true that Meta tags must be related to the content of the website?
67. What are web directories?
68. In page abc.html we are performing well with respect to one keyword now we want to switch the web page to .php and also we don’t want to decrease our PR then what should we do?
69. Why sitemaps are important?
70. Why Google don’t depend our html sitemap?
71. Can social bookmarks proof to be fruitful for your search engine campaign?
72. Why broken links are harmful for seo campaign?
73.Why we should place our keywords in heading tags?
I know the answers but I have not given answers to these seo interview questions but if any body knows about answers of any of these questions then I can help him/her by posting my comments too, whether he/she reply is relative answers to the questions or not. So if you want to provide answer to any of the question just hit the comments.
1. What is an SEO, SEM and how important are they for an organization? Explain briefly.
2. How much SEO experience does u have? Describe me.
3. How does a search engine work and what is the future?
4. What SEO results can you show?
5. Explain various steps that you would take to optimize a website?
6. Where do you think the SEO industry is headed?
7. Do you think that HTML code understanding is also necessary for seo process?
8. Do you have any know how about html code?
9. Brief me PageRank algorithm?
10. What do you think of PageRank?
11. Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?
12. What do you think of using XML sitemaps?
13. Why we use xml and html sitemaps for same website?
14. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
15. What tools do you use regularly for your seo campaign?
16. What areas do you think are currently the most important in organically ranking a site?
17. Explain to me which Meta tags matter in today's world.
18. Rate from 1 to 5, tell me the most important "on page" elements.
19. What do you think about link buying?
20. What does u mean by robots?
21. Are you familiar with enterprise web analytics and what packages are your familiar with?
22. What is Latent Semantic Analysis (LSI Indexing)?
23. What is Phrase Based Indexing and Retrieval and what role does it play?
24. What is the difference between SEO and SEM?
25. What kind of strategies do you normally implement for backlinks?
26. Is html validation is necessary for your PR?
27. What role do social media play in an SEO strategy?
28. What are Doorway pages?
29. What's the difference between PageRank and ToolBar PageRank?
30. How do you evaluate whether an SEO campaign is working?
31. How many keywords should target a site have?
32. How much keywords placement weight age do you suggest?
33. Have you attended any search related conferences?
34. What is difference between On Page Optimizatin and Off Page Optimization
35. Do you currently do SEO on your own sites?
36. Do you operate any blogs?
37. Do you currently do any freelance work and do you plan on continuing it?
38. What industry sites, blogs, and forums do you read regularly?
39. Who are the two key people - who started Google?
40. Who is Matt Cutts?
41. Are you familiar with A/B testing and multivariate testing?
42. Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
43. Are you experienced in managing PPC campaigns? To what extent and on what platforms?
44. In what areas of SEOs are you strongest?
45. In what areas of SEOs are you weakest?
46. Can you get "abc" company listed for the keyword "Google" in the first page?
47. Do you have experience in bid management tools, API tools, and click fraud issues?
48. What is page segmentation?
49. What is a shingling algorithm and how is it used?
50. What is Google spamdexing?
51. Can we use keywords in hidden text?
52. Can you explain what is spamming?
53. Is dynamic content is fruitful for improving PR in Google?
54. Why search engines don’t like JavaScript?
55. What is Web2, give few examples.
56. What do you believe are important things to take into consideration when optimizing a site?
57. What web analytics programs are you familiar with?
58. List 5 link building techniques.
59. How can you track your rankings?
60. What services does the wordtracker offer, and how do they relate to seo?
61. What are the common factors between google/yahoo/msn?
62. What are some of the most common website flaws in terms of SEO?
63. Is it better to submit a site to a search engine or let the search engine find it? Why?
64. How can we optimize a site built in flash?
65. Is Search engine optimization depends upon just meta tags.
66. Is it true that Meta tags must be related to the content of the website?
67. What are web directories?
68. In page abc.html we are performing well with respect to one keyword now we want to switch the web page to .php and also we don’t want to decrease our PR then what should we do?
69. Why sitemaps are important?
70. Why Google don’t depend our html sitemap?
71. Can social bookmarks proof to be fruitful for your search engine campaign?
72. Why broken links are harmful for seo campaign?
73.Why we should place our keywords in heading tags?
I know the answers but I have not given answers to these seo interview questions but if any body knows about answers of any of these questions then I can help him/her by posting my comments too, whether he/she reply is relative answers to the questions or not. So if you want to provide answer to any of the question just hit the comments.
Web Directories influence in SEO Process
Web directory allows any person to submit his website by selecting appropriate category so that users can visit that website. Basically web directory is a series of Web Pages, categorizing links to other websites. The websites that are displayed by web directory are not indexed by any search engine robots, infect all sites that are indexed are submitted by users. Web Directory is also called Link Directory. It specializes in linking to other web sites and categorizing those links. Directories have various types of listings, often dependent upon the price paid for inclusion:
• Free Submission – No charges for review and listing of the site
• Paid Submissions - a one-time or recurring fee is charged for reviewing/listing the submitted link
• Reciprocal Link - a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory
• No Follow - there is a rel="nofollow" attribute associated with the link, meaning search engines will not follow the link and will not able to check any website link placed in the web directory
• Featured Listing - the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage
• Bid for Position - where sites are ordered based on bids
• Affiliate links - where the directory earns commission for referred customers from the listed websites
Types of Web Directories
There are normally two types of web directories, one of them is Human-edited directories and other one is Bid for Position directories.
Human-edited Directories
A human-edited directory is created and maintained by editors who add links based on the terms and policies particular to that directory. SEOs normally targeted these directories as links from any reputable source will improve their raking in the search engines. Some web directories may prevent search engine from rating a displayed link by using redirects, no follow attributes or other techniques. It’s become now common routine for SEO guy to submit his site to the web directories to get vital back-links and improve his website position in Search Engine.
Bid for Position directories
Bid for Position directories or also known as bidding web directories, are paid-for-inclusion web directories where the listings of websites in the directory are ordered according to their bid amount. They are special in that the more a person pays the higher up the list of websites in the directory they go. If your website is highly listed then it is maximum chance that your website will be visited by user. In other words, it’s all about Money. You have to spend some Money in order to get some Money.
Process of submitting website to the web directory
You just go to the web directory, select any category that is related to your website and then submit your website. After that editor checks your website that u submitted against any category and then its up to editor whether he/she accepts or rejects your website depends upon some criteria according to web directory.
Steps must be in your mind while submitting your site to the web directories
1)Make sure that your website is ready and must be ready 100 percent with no broken link in any of the page. Good web design and fast loading pages having lot of content.
2)Select appropriate category while submitting your website to the web directory. If you have any confusion simply put your keywords in the search area and then performs the search process and from the results of search process you will come to know the categories which are directly related to your website (Most of the web directories not give such facility).
3)Before submitting the website it is very satisfactory to read first the terms and conditions of the web directory. Follow their instructions to have your website listed in their database.
4)While Submitting your website , please describe your website openly that for which purpose your website is, because you cannot optimize your website in the web directory using alt tags, heading tags or other seo techniques to get listed. So description of your website is very important part during the website submission in the web directory.
Most Popular Web Directories
1)Yahoo
Yahoo is the very popular and very powerful web directory so far. So you must submit your website to the yahoo in order to get high traffic. Please visit dir.yahoo.com/ if you want to submit your website.
2)Dmoz
The largest directory of the web.Lycos, AOL Search, AltaVista and HotBot feature Open Directory categories within their results pages. As ODP is now the directory listing source for many search engines, so you must have to submit your website too in DMOZ. Its open content is mirrored at many sites, including the Google Directory so without any delay submit your website at Dmoz. Please visit www.dmoz.org/ if you want to submit your website.
If you have any question related to this topic, please ask it in our comments section. Your question will be answer as soon as possible.
• Free Submission – No charges for review and listing of the site
• Paid Submissions - a one-time or recurring fee is charged for reviewing/listing the submitted link
• Reciprocal Link - a link back to the directory must be added somewhere on the submitted site in order to get listed in the directory
• No Follow - there is a rel="nofollow" attribute associated with the link, meaning search engines will not follow the link and will not able to check any website link placed in the web directory
• Featured Listing - the link is given a premium position in a category (or multiple categories) or other sections of the directory, such as the homepage
• Bid for Position - where sites are ordered based on bids
• Affiliate links - where the directory earns commission for referred customers from the listed websites
Types of Web Directories
There are normally two types of web directories, one of them is Human-edited directories and other one is Bid for Position directories.
Human-edited Directories
A human-edited directory is created and maintained by editors who add links based on the terms and policies particular to that directory. SEOs normally targeted these directories as links from any reputable source will improve their raking in the search engines. Some web directories may prevent search engine from rating a displayed link by using redirects, no follow attributes or other techniques. It’s become now common routine for SEO guy to submit his site to the web directories to get vital back-links and improve his website position in Search Engine.
Bid for Position directories
Bid for Position directories or also known as bidding web directories, are paid-for-inclusion web directories where the listings of websites in the directory are ordered according to their bid amount. They are special in that the more a person pays the higher up the list of websites in the directory they go. If your website is highly listed then it is maximum chance that your website will be visited by user. In other words, it’s all about Money. You have to spend some Money in order to get some Money.
Process of submitting website to the web directory
You just go to the web directory, select any category that is related to your website and then submit your website. After that editor checks your website that u submitted against any category and then its up to editor whether he/she accepts or rejects your website depends upon some criteria according to web directory.
Steps must be in your mind while submitting your site to the web directories
1)Make sure that your website is ready and must be ready 100 percent with no broken link in any of the page. Good web design and fast loading pages having lot of content.
2)Select appropriate category while submitting your website to the web directory. If you have any confusion simply put your keywords in the search area and then performs the search process and from the results of search process you will come to know the categories which are directly related to your website (Most of the web directories not give such facility).
3)Before submitting the website it is very satisfactory to read first the terms and conditions of the web directory. Follow their instructions to have your website listed in their database.
4)While Submitting your website , please describe your website openly that for which purpose your website is, because you cannot optimize your website in the web directory using alt tags, heading tags or other seo techniques to get listed. So description of your website is very important part during the website submission in the web directory.
Most Popular Web Directories
1)Yahoo
Yahoo is the very popular and very powerful web directory so far. So you must submit your website to the yahoo in order to get high traffic. Please visit dir.yahoo.com/ if you want to submit your website.
2)Dmoz
The largest directory of the web.Lycos, AOL Search, AltaVista and HotBot feature Open Directory categories within their results pages. As ODP is now the directory listing source for many search engines, so you must have to submit your website too in DMOZ. Its open content is mirrored at many sites, including the Google Directory so without any delay submit your website at Dmoz. Please visit www.dmoz.org/ if you want to submit your website.
If you have any question related to this topic, please ask it in our comments section. Your question will be answer as soon as possible.
HTML Validation and SEO Process
HTML Stands for Hyper Text Markup Language. An HTML file is a text file containing small markup tags. The markup tags tell the Web browser how to display the page. Simply the purpose of html is to create the webpage, normally static webpage. A website consists of many webpages.
Many SEO Guys doesn’t know the importance of HTML validation, they perform other seo techniques to improve the rating of their websites but due to ignoring the HTML Code Validation in some keywords they stand second rather than first. Some SEO Guys say that HTML Validation is not a part of seo process and it should be ignore. According to me this is totally ignorance because you can understand yourself that website is developed due to HTML and if the Code of HTML is wrong or not according to the standard of w3c then it will hurt your seo process, I can’t say that it hurts badly or small injection but it hurts, as if during the crawling of search engines robot if html code is written wrong then robot will ignore the content within that particular html element, no matter whether the content is simple text or containing your important keywords.
Example
Let us consider we have two important keywords which are free tutorials and php tutorials and we have implemented these two keywords in two different places individually. We have implemented first keyword in h1 tag and other keyword in alt tag, so if we write code some think like this “<1h>free tutorials” and for second keyword “for alt attribute that resides in img tag if we use atl="php tutorials" then you can guess after viewing the code that search engine will totally ignore those keywords that resides in these tags.
I can guess that still some seo guys reading this article are saying that how it is possible because if we wrongly write h1 tag then we can catch this mistake because the text will not become bolder and bigger. But brothers what for wrongly use of alt tag can u catch it too, very difficult. So please make sure to validate your code before moving it to production. Make your habit to have html validation as it is one of important seo techniques.
In my other post which name is SEO project plan, I recommend HTML Validation. Please read this post.
Recommended website for HTML Validation
http://www.validator.w3.org/
If you have any question related to this topic, please ask it in our comments section. Your question will be answer as soon as possible.
Many SEO Guys doesn’t know the importance of HTML validation, they perform other seo techniques to improve the rating of their websites but due to ignoring the HTML Code Validation in some keywords they stand second rather than first. Some SEO Guys say that HTML Validation is not a part of seo process and it should be ignore. According to me this is totally ignorance because you can understand yourself that website is developed due to HTML and if the Code of HTML is wrong or not according to the standard of w3c then it will hurt your seo process, I can’t say that it hurts badly or small injection but it hurts, as if during the crawling of search engines robot if html code is written wrong then robot will ignore the content within that particular html element, no matter whether the content is simple text or containing your important keywords.
Example
Let us consider we have two important keywords which are free tutorials and php tutorials and we have implemented these two keywords in two different places individually. We have implemented first keyword in h1 tag and other keyword in alt tag, so if we write code some think like this “<1h>free tutorials” and for second keyword “for alt attribute that resides in img tag if we use atl="php tutorials" then you can guess after viewing the code that search engine will totally ignore those keywords that resides in these tags.
I can guess that still some seo guys reading this article are saying that how it is possible because if we wrongly write h1 tag then we can catch this mistake because the text will not become bolder and bigger. But brothers what for wrongly use of alt tag can u catch it too, very difficult. So please make sure to validate your code before moving it to production. Make your habit to have html validation as it is one of important seo techniques.
In my other post which name is SEO project plan, I recommend HTML Validation. Please read this post.
Recommended website for HTML Validation
http://www.validator.w3.org/
If you have any question related to this topic, please ask it in our comments section. Your question will be answer as soon as possible.
Get respect in front of Google by learning tips and tricks
Now a day’s search engine optimization is the backbone of running any sort of business on the internet. One must know how to optimize the best search engines in order to get some respect in the eyes of those search engines. In the world of search engines the best search engine so far right from the beginning is Google, so optimization of Google is very necessary. Submitting, getting listed and getting a high ranking in Google can get you a lot of traffic, usually even more than other search engines. Google uses link popularity while ranking web sites which results in quality search results therefore making it No 1 among all others search engines.
1)How to submit site to Google
As described above in the search engine’s world it is good to get respect in the eyes of Google because it is the best search engine. So submitting website is the first process in this phase. You just have to submit your index page, Google will automatically crawl other pages in your website but for this it is recommendation that you must have to put xml sitemap in your root directory as sitemap contains links of pages that Google visits. Normally Google consider xml sitemap rather than html sitemap. So click over following link to submit your website to Google. www.google.com/addurl.html.
Important Points: -
1)Googlebot will follow all the links in your site. So make sure that there are no broken links, if any broken link found then Google stop crawling your website further more for the being of time. 2) Before submitting your website to Google please make ensure that your website is already submitted to goggle or not by going to www.google.com and then type site:yoursite.com 3) It is good to first develop your website and be satisfied and then submit it to google.
2)When will Google display your submitted website
Google doesn’t know any magic to get listed your website after some seconds of submission of your website. It takes TIME to get listed your website. This time is normally 2 - 4 weeks. Google indexes your website normally at second week of submission and get listed new contents in the starting days of upcoming weeks and month.
3)How to Improve Google Ranking
If you think site submission and get listed in Google is done and your seo work is over then its your big, big and big mistake. If you commit this mistake then you will have to pay the price in the form of bad ranking of your website, so if you want that your website must be visible at first page rather than at 11112222987 page you have to perform some hard work. Some important points are mentioned below 1) you must Change the content of your website after some time. 2) Meta keywords must be related to the content of your website. 3) There must be no broken link in your website. 4) Submit your website in Directories 5) Write press releases and articles. These are some points to get good ranking in Google for more details please read other posts
4)Check how many sites that are listed in google are giving link to your website
Go to www.google.com and then type link:yoursite.com and then see the lists of the websites that are giving links to your website.
Increase your keywords popularity
For increasing the popularity of your keywords you must place your keywords in strong tag, any thing which is bold attracts Google a lot so whyn’t we place our keywords in bolded form.
Decrease your page Load Time
Try to avoid flash elements and use less images in order to improve your website page loading time, the low your web page loading time the more it gets plus points in eyes of Google.
Add new content after some time intervals
No problem how many webpage your website contains, you just take care in order to increase the page rank is to add new content after some time intervals.
Urls for dynamic website
If you are making dynamic website, you must have to convert your dynamic urls into simple and easy to read urls. In php it’s quite easy by using regular expressions in .htaccess file. It is good to have url like this for dynamic webpage http://www.yoursite.com/php/development rather than http://www.yoursite.com/category=php&sub-cat=development. Google somehow try to read almost one to two parameters but still dynamic urls are not seo friendly.
Avoiding your website to be penalized by using text color same as background of the webpage
If you are using text color similar to the color of background then 100% sure that your website will be penalized. Normally people do such dirty trick to deceive Google for the sake of using maximum keywords in the webpage. Google considers this as a wrong act and quickly penalized your website.
Avoid JavaScript or try to use JavaScript as minimum as you can.
Try to avoid JavaScript as search engine hates it, if you put any of your webpage url in JavaScript function then Google normally will not consider that url. The main reason according to me that why search engine hates JavaScript is because JavaScript normally required human interaction in that particular webpage in which it uses.
Avoid content duplication
Google will penalize your website if it founds duplicate content. So please avoid these things.
Use alt attribute for image tag to improve page ranking.
Use keywords in alt attribute of image tag to well optimize your website. Also alt attribute will be very helpful as it will display alternative text when particular images are missing so this is good for better user friendly experience.
For more search engine optimization techniques please read….
1)How to submit site to Google
As described above in the search engine’s world it is good to get respect in the eyes of Google because it is the best search engine. So submitting website is the first process in this phase. You just have to submit your index page, Google will automatically crawl other pages in your website but for this it is recommendation that you must have to put xml sitemap in your root directory as sitemap contains links of pages that Google visits. Normally Google consider xml sitemap rather than html sitemap. So click over following link to submit your website to Google. www.google.com/addurl.html.
Important Points: -
1)Googlebot will follow all the links in your site. So make sure that there are no broken links, if any broken link found then Google stop crawling your website further more for the being of time. 2) Before submitting your website to Google please make ensure that your website is already submitted to goggle or not by going to www.google.com and then type site:yoursite.com 3) It is good to first develop your website and be satisfied and then submit it to google.
2)When will Google display your submitted website
Google doesn’t know any magic to get listed your website after some seconds of submission of your website. It takes TIME to get listed your website. This time is normally 2 - 4 weeks. Google indexes your website normally at second week of submission and get listed new contents in the starting days of upcoming weeks and month.
3)How to Improve Google Ranking
If you think site submission and get listed in Google is done and your seo work is over then its your big, big and big mistake. If you commit this mistake then you will have to pay the price in the form of bad ranking of your website, so if you want that your website must be visible at first page rather than at 11112222987 page you have to perform some hard work. Some important points are mentioned below 1) you must Change the content of your website after some time. 2) Meta keywords must be related to the content of your website. 3) There must be no broken link in your website. 4) Submit your website in Directories 5) Write press releases and articles. These are some points to get good ranking in Google for more details please read other posts
4)Check how many sites that are listed in google are giving link to your website
Go to www.google.com and then type link:yoursite.com and then see the lists of the websites that are giving links to your website.
Some SEO tips and tricks for getting respect by highly listed in google
Increase your keywords popularity
For increasing the popularity of your keywords you must place your keywords in strong tag, any thing which is bold attracts Google a lot so whyn’t we place our keywords in bolded form.
Decrease your page Load Time
Try to avoid flash elements and use less images in order to improve your website page loading time, the low your web page loading time the more it gets plus points in eyes of Google.
Add new content after some time intervals
No problem how many webpage your website contains, you just take care in order to increase the page rank is to add new content after some time intervals.
Urls for dynamic website
If you are making dynamic website, you must have to convert your dynamic urls into simple and easy to read urls. In php it’s quite easy by using regular expressions in .htaccess file. It is good to have url like this for dynamic webpage http://www.yoursite.com/php/development rather than http://www.yoursite.com/category=php&sub-cat=development. Google somehow try to read almost one to two parameters but still dynamic urls are not seo friendly.
Avoiding your website to be penalized by using text color same as background of the webpage
If you are using text color similar to the color of background then 100% sure that your website will be penalized. Normally people do such dirty trick to deceive Google for the sake of using maximum keywords in the webpage. Google considers this as a wrong act and quickly penalized your website.
Avoid JavaScript or try to use JavaScript as minimum as you can.
Try to avoid JavaScript as search engine hates it, if you put any of your webpage url in JavaScript function then Google normally will not consider that url. The main reason according to me that why search engine hates JavaScript is because JavaScript normally required human interaction in that particular webpage in which it uses.
Avoid content duplication
Google will penalize your website if it founds duplicate content. So please avoid these things.
Use alt attribute for image tag to improve page ranking.
Use keywords in alt attribute of image tag to well optimize your website. Also alt attribute will be very helpful as it will display alternative text when particular images are missing so this is good for better user friendly experience.
For more search engine optimization techniques please read….
Google learns to crawl Flash
As you all know that seo experts never refer developers to develop website in flash because search engines doesn't like flash because the unavailiability of simple text, as flash contains heavy graphics rather than text. If developers made website in flash then seo experts also ask them to develop website in html too for search engines and hence work load is double but soon every thing will be ok for flash too.
Google is working over a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, google has improved the performance of this Flash indexing algorithm by integrating Adobe's Flash Player technology.
In the past, seo experts faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines. They have to developed html version for search engines to crawl.
Now that google is going to launch Flash indexing algorithm, seo experts can expect improved visibility of their published Flash content, and they can expect to see better search results and snippets.
Google is working over a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, google has improved the performance of this Flash indexing algorithm by integrating Adobe's Flash Player technology.
In the past, seo experts faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines. They have to developed html version for search engines to crawl.
Now that google is going to launch Flash indexing algorithm, seo experts can expect improved visibility of their published Flash content, and they can expect to see better search results and snippets.
Robots names according to different websites
To get know about Robots name , first we have to know what is the robot, so please check some robot definitions below
Robots are the bits of software used by search engines to read your website during indexing.
Robots is a software that crawl over your website and return the information about your website to the search engines and then search engine populates their database according to the information provided by robots.
Robots are the bits of software used by search engines to read your website during indexing.
Robots is a software that crawl over your website and return the information about your website to the search engines and then search engine populates their database according to the information provided by robots.
OR
mechanical devices which perform automated tasks either according to direct human supervision, a pre-defined program, or a set of general guidelines using artificial intelligence techniques. These tasks either replace or enhance human work, such as in manufacturing, construction or manipulation of heavy or hazardous materials or working in harsh environments like that of space.
Specific Search Robots:
Website Robot Name
Google Googlebot
Yahoo yahoo-slurp
Msn Search msnbot
Ask/Teoma teoma
GigaBlast gigabit
Scrub The Web scrubby
DMOZ Checker nutch
Alexa/Wayback ia_archiver
Baidu baiduspider
Specific Search Bots
Google Image googlebot-image
Yahoo MM yahoo-mmcrawler
MSN PicSearch psbot
SingingFish asterias
Yahoo Blogs yahoo-blogs/v3.9
mechanical devices which perform automated tasks either according to direct human supervision, a pre-defined program, or a set of general guidelines using artificial intelligence techniques. These tasks either replace or enhance human work, such as in manufacturing, construction or manipulation of heavy or hazardous materials or working in harsh environments like that of space.
Specific Search Robots:
Website Robot Name
Google Googlebot
Yahoo yahoo-slurp
Msn Search msnbot
Ask/Teoma teoma
GigaBlast gigabit
Scrub The Web scrubby
DMOZ Checker nutch
Alexa/Wayback ia_archiver
Baidu baiduspider
Specific Search Bots
Google Image googlebot-image
Yahoo MM yahoo-mmcrawler
MSN PicSearch psbot
SingingFish asterias
Yahoo Blogs yahoo-blogs/v3.9
Important Note:-
If you want that bots visit your website and let the search engines about your website then first you will have to submit your website to the different search engines then search engine send bots to visit your website else they don’t know abou your website and your website will never seen to the search engine against any search query provided by users. So site submission is very much necessary
If you want that bots visit your website and let the search engines about your website then first you will have to submit your website to the different search engines then search engine send bots to visit your website else they don’t know abou your website and your website will never seen to the search engine against any search query provided by users. So site submission is very much necessary
Robots.txt file Role in Search Engine Optimization
Sometime it becomes need to ask search engine crawler/Spider to visit these files and not to visit these files. If you do so then the spider of Search Engine will crawl only those files which have permision to be visit. And this is done by using the Robots.txt file.
Robots.txt file and Search Engine Optimization
Robots.txt file simply tell the Search Engine which directories, webpages to visit and include in their search results and which to avoid.
Search engines find your web pages and files by sending out robots (also called bots, spiders or crawlers) that follow the links found on your site, read the pages they find and store the content in the search engine databases.
Usually when the Googlebot finds a page, it reads all the links on that page and then fetches those pages and indexes them. This is the basic process by which Googlebot “crawls” the web.
But in some cases you may have directories and files you would prefer the search engine robots not to index. The one main reason of doing this is availiabilty of same content/text over other pages.
How to Develop robots.txt file?
Robots.txt should be a plain ASCII text file. You can develop robots.txt file by using notepad as editor.
Syntax of robots.txt file
Here is the basic syntax of the robots.txt file:
User-Agent: [Spider Name]
Disallow: [File Name]
Examples
User-agent: *
Disallow: /music/
Disallow: /chat/
Disallow: /
The first line means that each and every robot can visit the website, crawl the website and the below line instructions for all robots.
The second line means that robots cannot visit/ crawl the music directory.
The third line means that robots cannot visit/crwal chat directory(folder).
The fourth line means that robots cannot visit/ crwal entire website, it means entire website is block for robots.
If you want to block search engine spiders from crawling your site, you should make it password protected. The search engines have been known not to respect the robots.txt files from time to time.
Blocking Single File
Disallow: /my_file.php (This is the file placed in root directory and we asked crawler not to visit this file)
Disallow: /directory/file.html
Placement of Robots.txt File
You must place robots.txt file in your root directory. it is reccomendation and it must be follow.
Frequently Asked Questions about robots.txt file
1) Is Robots.txt file is necessary for Search Engine Optimization?
2) Without Robots.txt file can't we peform Search Engine Optimization?
The answers of these questions are simply NO because as described above that robots.txt file just instruct the crawler which pages the crawler must not be crawl. If you want from Spider/Crawler to crawl over all files then robots.txt file is not necessary element because normally SEO expert use robots.txt to instruct the spider not to visit some files mentioned by him, it means if SEO Expert instruct not to visit some of files then Spider/ Crawler will visit other files.
Why spider/Crawler should crawl over our websites
The answer is very simple, because if Spider/Crawler will not crwal over your website then it will not be listed in the search engine lists against any search query provided by user
OR
If Spider/ Crawler will not crawl your website then in Google and in other search engine if user do any search against his search criteria then search engine will not display your website because your website is not in the database of Search Engine, hence proved, Spider/Crawler /Robots/Bots whatever u say, provide search engine information to your website and then search engine will put website in its database and then agiast any search it will display your website. But its not gurrantee that search engine will show your website in first page after crwaler crawls your website because you will have to perform both On Page Optimization and Off Page Optimization in order to put your website up in the ranking of search engine.
Robots.txt file for domains and sub domains
For websites with multiple sub-domains, each sub-domain must have its own robots.txt file. Because it is the requirement as each sub domains has its own files so listing of these files are very necessary.
Robots.txt file and Search Engine Optimization
Robots.txt file simply tell the Search Engine which directories, webpages to visit and include in their search results and which to avoid.
Search engines find your web pages and files by sending out robots (also called bots, spiders or crawlers) that follow the links found on your site, read the pages they find and store the content in the search engine databases.
Usually when the Googlebot finds a page, it reads all the links on that page and then fetches those pages and indexes them. This is the basic process by which Googlebot “crawls” the web.
But in some cases you may have directories and files you would prefer the search engine robots not to index. The one main reason of doing this is availiabilty of same content/text over other pages.
How to Develop robots.txt file?
Robots.txt should be a plain ASCII text file. You can develop robots.txt file by using notepad as editor.
Syntax of robots.txt file
Here is the basic syntax of the robots.txt file:
User-Agent: [Spider Name]
Disallow: [File Name]
Examples
User-agent: *
Disallow: /music/
Disallow: /chat/
Disallow: /
The first line means that each and every robot can visit the website, crawl the website and the below line instructions for all robots.
The second line means that robots cannot visit/ crawl the music directory.
The third line means that robots cannot visit/crwal chat directory(folder).
The fourth line means that robots cannot visit/ crwal entire website, it means entire website is block for robots.
If you want to block search engine spiders from crawling your site, you should make it password protected. The search engines have been known not to respect the robots.txt files from time to time.
Blocking Single File
Disallow: /my_file.php (This is the file placed in root directory and we asked crawler not to visit this file)
Disallow: /directory/file.html
Placement of Robots.txt File
You must place robots.txt file in your root directory. it is reccomendation and it must be follow.
Frequently Asked Questions about robots.txt file
1) Is Robots.txt file is necessary for Search Engine Optimization?
2) Without Robots.txt file can't we peform Search Engine Optimization?
The answers of these questions are simply NO because as described above that robots.txt file just instruct the crawler which pages the crawler must not be crawl. If you want from Spider/Crawler to crawl over all files then robots.txt file is not necessary element because normally SEO expert use robots.txt to instruct the spider not to visit some files mentioned by him, it means if SEO Expert instruct not to visit some of files then Spider/ Crawler will visit other files.
Why spider/Crawler should crawl over our websites
The answer is very simple, because if Spider/Crawler will not crwal over your website then it will not be listed in the search engine lists against any search query provided by user
OR
If Spider/ Crawler will not crawl your website then in Google and in other search engine if user do any search against his search criteria then search engine will not display your website because your website is not in the database of Search Engine, hence proved, Spider/Crawler /Robots/Bots whatever u say, provide search engine information to your website and then search engine will put website in its database and then agiast any search it will display your website. But its not gurrantee that search engine will show your website in first page after crwaler crawls your website because you will have to perform both On Page Optimization and Off Page Optimization in order to put your website up in the ranking of search engine.
Robots.txt file for domains and sub domains
For websites with multiple sub-domains, each sub-domain must have its own robots.txt file. Because it is the requirement as each sub domains has its own files so listing of these files are very necessary.
SEO Project Plan
Search Engine Optimization Project Plan Introduction
Everything you need to do required a plan if you want to get positive results. If your plan is good and accurate also implementation is according to plan then no doubt you are the Successful person in this world.Search Engine Optimization also required some planning to get big ranked in Google and other Search Engines. If you follow the following SEO (Search Engine Optimization Plan) Plan then its Guarantee that you will get lead in the Search Engine Optimization World.
Project Objectives:
To increase ranking of Your's website in different search engines like Google, Yahoo, MSN, AOL etc.
Success Factors:
New, enhanced and Search Engine friendly web layout should approved.
The Team involve in this project should be experienced professionals in this domain.
Activity List (Work Breakdown Structure)
1)SEO Plan (Activity Name)
Description (Activity Name Description)
Reporting And Analysis: Semantic, Keyword, Website, Landing Pages And Competitive Analysis
2)On-Site Optimization and Reporting (Activity Name)
Description (Activity Name Description)
(i)Studying your competitor’s website and doing research on their position and accordingly whatever changes your website will be required I will be doing the same to your website.
(ii)A complete Web site review.
(iii)Suggest SE friendly web layout.
(iv)Monitoring and Analyzing prospective customers.
(v)Full Onsite optimization.
(vi)Sitemap creation and Optimization.
(vii)Navigation and File Structure.
(viii)HTML Validation checking.
(ix)Browser Compatibility checking.
(x)PageSize Checking.
3)Site Review and Overall Site Optimization (Activity Name)
Description (Activity Name Description)
(i)Review of the complete website.
(ii)Factors that exploit your site (irrelevant keywords, keywords stuffing, irrelevant targeted audience, bad neighborhood etc.
(iii)Improvement Policies and Strategies (set advices and practices to improve your site day by day).
(iv)Killer descriptions for the contents. (Killer contents description will enable you to promote your products and site contents to all search engines, in other words natural and targeted writing strategy).
(v)work for the targeted keywords, and if necessary consider the secondary ones.
(vi)Search Engine Submission up to 100 Real Time Manually Submission
(vii)Directory Submissions. I’d prefer paid submission, as this could create one way links.
(viii)Social Bookmaking Sites (digg, del.icio.us, blogmarks.net, stumbleupon.com, etc).
(ix)Article PR - Write and submit articles for Internet publication.
(x)Blog Writing and Placement on to different free blog submission sites.
(xi)Forum Posting and Signature Linking (no black hat techniques will be used, some text should be around the link and the link will be carrying its anchor text).
(xii)Link Building - One-way links from High PR Social Networking Sites.
(xiii)Geographical Optimization and Linking Structure that bounds the site together.
(xiv)Website search engine optimization specifically targeting Google, MSN and Yahoo search engines.
(xv)Create or re-write web page titles and meta tags.
(xvi)Write or re-write page copy to take advantage of keywords and keyword phrases.
(xvii)SEO keyword, keyword phrase and competitor research.
(xviii)Improve your Alexa Traffic Ranking (ATR).
(xix)Meta Tags keywords, Meta Tags Alt Image tags, Meta Tags Page Title, Meta Tags Page Description and other Advanced Meta Tags (author, company, etc).
(xx)Analysis and recommendations for external links to site.
(xxi)Recommendations for necessary modifications to essential page text elements for achieving .
(xxii)satisfactory search engine placement.
(xxiii)Use word tracker, find competitor keywords, and generate keyword combination.
(xxiv)Review of the complete website.
(xxv)Create set up for your website from the basic to major search engine marketing strategies. We’ll grow gradually and would maintain the tasks under the given time frame. See what factors and strategies cover search engine marketing
(xxvi)Bring prospective traffic from the targeted areas of USA and Canada.
(xxvii)Use targeted local search engines for qualified marketing.
(xxviii)There are about 100 local search engines working locally in United States and also targeting general search engines.
(xxix)Use word-tracker to find quality keywords etc. I’d recommend using IBP-9 for best yielding.
(xxx)Use targeted local search engines for qualified marketing.
(xxxi)Bring your sites on e-market platform, I will be go through by placing your banner ads, textual ads on to the targeted and relevant sites on the paid inclusion basis. This will give your site more respect from the targeted audience. Alternatively you will gain trust from the relevant sites and rank up your sites within a few days. So that we must create some banners and texture ads for viral marketing.
4)Banner Ads, Textual Ads Marketing (Activity Name)
Description (Activity Name Description)
Bring targeted audience and collect resources to pay to buy email contacts of the relevant searchers (just like telemarketing). Newsletter, daily quotes, and fun related things will be sending to them on weekly, monthly and hourly basis (buying email contacts), it is not necessary, as we have our large number of clients (existing clients).
5)Email, Newsletter, and Fun Marketing (Activity Name)
Description (Activity Name Description)
Writing news and press releases and publish them over free and paid inclusion networks, such networks are www.SanePR.com, www.webwire.com etc.
6)News Writing and Press Release Writing (Activity Name)
Description (Activity Name Description)
Bring products over the million of readers and build reader’s influence to buy your products after reading a killer content of the product. Forum posting without spamming, and without using black hat techniques, post will be cover up with strong text its around and with anchor text with the targeted keyword to your site. Article writing and place them over free and paid article directory networks. Such networks are ezinearticles, blogger.com, blogspot.com, etc. Forum will be relevant according to your site’s contents. Normally I regret forum posting, as it sometimes reveals black hat technique,
7)Forum, Article and Blog Writing for your Products (Activity Name)
Description (Activity Name Description)
Link building will include free and paid inclusion to the relevant directories. I preferred “one way linking”. So in other words you will never loss your outbound link to the site where link is placed. Find websites with link suggestions form, generate report for top10 inbound links, find websites that link to your competitors, find websites that already linking to yours, create link pages, check pages, and generate links management report. Custom directory submission, special interest site submission etc.
8)Link Building (Activity Name)
Description (Activity Name Description)
Feed submission nowadays is getting popular, as one can find your product or services through feed related sites. E.g. Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase. I’ll create your own Froogle account and create your own data feed from the product information, services and tools to verify your data to make sure that your listing is accurate, submit to froogle and make sure that your data is listed on froogle, and then repeat the same practice each after 15 days to make sure that the latest information about our product is available. Similarly the same will be implemented for feed optimization on dealtime.com, yahoo shopping feed, epinion, about.com, and medical feed buzz sites
9)Feeds Submission and Creation (Activity Name)
Description (Activity Name Description)
Video campaigns are a powerful tool to engage audiences, reach new consumers and generate grassroots buzz about your brand or product. Numerous campaigns -- the bride freak out, Doritos Super Bowl contest and Elf Yourself -- have become pop culture phenomena.
These successes demonstrate the power of great viral campaigns and their potential to build strong brand affinity. Yet for every wildly successful campaign, there are scores of almost great campaigns or ones that utterly fail to capture the video community’s attention, much less.
a)Video Promotion
b)Myspace Traffic.
c)Social Networking Traffic
d)Stumbleupon Traffic
SEO Glossary
Please read the glossary of commonly used terms in the world of search engine ranking.
Click Popularity: A measure of the relevance of sites obtained by noting which sites are clicked on most and how much time users spend in each site.
Alt Tag: The alternative text that the browser displays when the surfer does not want to or cannot see the pictures present in a web page. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.
Cloaking: The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking.
Comment Tag: The text present within the tags in a web page. Most search engines will ignore the text within the Comment Tags.
Crawler: See Spider.
Directory: A site containing links to other sites which are organized into various categories. Examples of directories are Yahoo!, Open Directory, LookSmart etc.
Doorway Page: A page which has been specially created in order to get a high ranking in the search engines. Also called gateway page, bridge page, entry page etc.
Dynamic Content: Information in web pages which changes automatically, based on database or user information. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark. However, if the URL does include a ? mark, many search engines will ignore the URL.
Entry Page: See Doorway Page.
Frames: An HTML technique allowing web site designers to display two or more pages in the same browser window. Many search engines do not index framed web pages properly - they only index the text present in the NOFRAMES tag. Unless a web page which uses frames contains relevant content in the NOFRAMES tag, it is unlikely to get a high ranking in those search engines.
Gateway Page: See Doorway Page.
Hallway Page: A page containing links to various doorway pages.
Heading Tags: A paragraph style that is displayed in a large, bold typeface. Having text containing keywords in the Heading Tags can improve the search engine ranking of a page for those keywords.
Hidden Text: Text that is visible to the search engines but is invisible to humans. It is mainly accomplished by using text in the same color as the background color of the page. It is primarily used for the purpose of including extra keywords in the page without distorting the aesthetics of the page. Most search engines penalize web sites which use such hidden text.
Image Map: An image containing one or more invisible regions which are linked to other pages. If the image map is defined as a separate file, the search engines may not be able to index the pages to which that image map links. The way out is to have text hyperlinks to those pages in addition to the links from the image map. However, image maps defined within the same web page will generally not prevent search engines from indexing the other pages.
Inktomi: A database of sites used by many of the larger search engines like HotBot, MSN etc. For more information, see http://www.inktomi.com/
JavaScript: A scripting language commonly used in web pages. Most search engines are unable to index these scripts properly.
Keyword: A word or phrase that you type in when you are searching for information in the search engines.
Keyword Frequency: Denotes how often a keyword appears in a page or in an area of a page. In general, higher the number of times a keyword appears in a page, higher its search engine ranking. However, repeating a keyword too often in a page can lead to that page being penalized for spamming.
Keyword Prominence: Denotes how close to the start of an area of a page that a keyword appears. In general, having the keyword closer to the start of an area will lead to an improvement in the search engine ranking of a page.
Keyword Weight: Denotes the number of times a keyword appears in a page as a percentage of all the other words in the page. In general, higher the weight of a particular keyword in a page, higher will be the search engine ranking of the page for that keyword. However, repeating a keyword too often in order to increase its weight can cause the page to be penalized by the search engines.
Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a web site.
Meta Description Tag: The tag present in the header of a web page which is used to provide a short description of the contents of the page. Some search engines will display the text present in the Meta Description Tag when the page appears in the results of a search. Including keywords in the Meta Description Tag can improve the search engine ranking of a page for those keywords. However, some search engines ignore the Meta Description Tag.
Meta Keywords Tag: The tag present in the header of a web page which is used to provide alternative words for the words used in the body of the page. The Meta Keywords Tag is becoming less and less important in influencing the search engine ranking of a page. Some search engines ignore the Meta Keywords tag.
Meta Refresh Tag: The tag present in the header of a web page which is used to display a different page after a few seconds. If a page displays another page too soon, most search engines will either ignore the current page and index the second page or penalize the current page for spamming.
Pay Per Click Search Engine: A search engine in which the ranking of your site is determined by the amount you are paying for each click from that search engine to your site. Examples of pay per click search engines are Overture, HootingOwl etc.
Robot: In the context of search engine ranking, it implies the same thing as Spider. In a different context, it is also used to indicate a software which visits web sites and collects email addresses to be used for sending unsolicited bulk email.
Robots.txt: A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.
Search Engine: A software that searches for information and returns sites which provide that information. Examples of search engines are AltaVista, Google, Hotbot etc.
Search Engine Placement: The practice of trying to ensure that a web site obtains a high rank in the search engines. Also called search engine positioning, search engine optimization etc.
Spamming: Using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a page, optimizing a page for a keyword which is unrelated to the contents of the site, using invisible text, etc. Most search engines will penalize a page which uses spamming. Also called spamdexing. In a different context, spamming is also used to mean the practice of sending unsolicited bulk email.
Spider: A software that visits web sites and indexes the pages present in those sites. Search engines use spiders to build up their databases. Example: The spider for AltaVista is called Scooter.
Title Tag: The contents of the Title tag is generally displayed by the browser at the top of the browser window. The search engines use the Title tag to provide a link to the sites which match the query made by the user. Having keywords in the Title tag of a page can significantly increase the search engine ranking of the page for those keywords.
Click Popularity: A measure of the relevance of sites obtained by noting which sites are clicked on most and how much time users spend in each site.
Alt Tag: The alternative text that the browser displays when the surfer does not want to or cannot see the pictures present in a web page. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.
Cloaking: The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking.
Comment Tag: The text present within the tags in a web page. Most search engines will ignore the text within the Comment Tags.
Crawler: See Spider.
Directory: A site containing links to other sites which are organized into various categories. Examples of directories are Yahoo!, Open Directory, LookSmart etc.
Doorway Page: A page which has been specially created in order to get a high ranking in the search engines. Also called gateway page, bridge page, entry page etc.
Dynamic Content: Information in web pages which changes automatically, based on database or user information. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark. However, if the URL does include a ? mark, many search engines will ignore the URL.
Entry Page: See Doorway Page.
Frames: An HTML technique allowing web site designers to display two or more pages in the same browser window. Many search engines do not index framed web pages properly - they only index the text present in the NOFRAMES tag. Unless a web page which uses frames contains relevant content in the NOFRAMES tag, it is unlikely to get a high ranking in those search engines.
Gateway Page: See Doorway Page.
Hallway Page: A page containing links to various doorway pages.
Heading Tags: A paragraph style that is displayed in a large, bold typeface. Having text containing keywords in the Heading Tags can improve the search engine ranking of a page for those keywords.
Hidden Text: Text that is visible to the search engines but is invisible to humans. It is mainly accomplished by using text in the same color as the background color of the page. It is primarily used for the purpose of including extra keywords in the page without distorting the aesthetics of the page. Most search engines penalize web sites which use such hidden text.
Image Map: An image containing one or more invisible regions which are linked to other pages. If the image map is defined as a separate file, the search engines may not be able to index the pages to which that image map links. The way out is to have text hyperlinks to those pages in addition to the links from the image map. However, image maps defined within the same web page will generally not prevent search engines from indexing the other pages.
Inktomi: A database of sites used by many of the larger search engines like HotBot, MSN etc. For more information, see http://www.inktomi.com/
JavaScript: A scripting language commonly used in web pages. Most search engines are unable to index these scripts properly.
Keyword: A word or phrase that you type in when you are searching for information in the search engines.
Keyword Frequency: Denotes how often a keyword appears in a page or in an area of a page. In general, higher the number of times a keyword appears in a page, higher its search engine ranking. However, repeating a keyword too often in a page can lead to that page being penalized for spamming.
Keyword Prominence: Denotes how close to the start of an area of a page that a keyword appears. In general, having the keyword closer to the start of an area will lead to an improvement in the search engine ranking of a page.
Keyword Weight: Denotes the number of times a keyword appears in a page as a percentage of all the other words in the page. In general, higher the weight of a particular keyword in a page, higher will be the search engine ranking of the page for that keyword. However, repeating a keyword too often in order to increase its weight can cause the page to be penalized by the search engines.
Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a web site.
Meta Description Tag: The tag present in the header of a web page which is used to provide a short description of the contents of the page. Some search engines will display the text present in the Meta Description Tag when the page appears in the results of a search. Including keywords in the Meta Description Tag can improve the search engine ranking of a page for those keywords. However, some search engines ignore the Meta Description Tag.
Meta Keywords Tag: The tag present in the header of a web page which is used to provide alternative words for the words used in the body of the page. The Meta Keywords Tag is becoming less and less important in influencing the search engine ranking of a page. Some search engines ignore the Meta Keywords tag.
Meta Refresh Tag: The tag present in the header of a web page which is used to display a different page after a few seconds. If a page displays another page too soon, most search engines will either ignore the current page and index the second page or penalize the current page for spamming.
Pay Per Click Search Engine: A search engine in which the ranking of your site is determined by the amount you are paying for each click from that search engine to your site. Examples of pay per click search engines are Overture, HootingOwl etc.
Robot: In the context of search engine ranking, it implies the same thing as Spider. In a different context, it is also used to indicate a software which visits web sites and collects email addresses to be used for sending unsolicited bulk email.
Robots.txt: A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.
Search Engine: A software that searches for information and returns sites which provide that information. Examples of search engines are AltaVista, Google, Hotbot etc.
Search Engine Placement: The practice of trying to ensure that a web site obtains a high rank in the search engines. Also called search engine positioning, search engine optimization etc.
Spamming: Using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a page, optimizing a page for a keyword which is unrelated to the contents of the site, using invisible text, etc. Most search engines will penalize a page which uses spamming. Also called spamdexing. In a different context, spamming is also used to mean the practice of sending unsolicited bulk email.
Spider: A software that visits web sites and indexes the pages present in those sites. Search engines use spiders to build up their databases. Example: The spider for AltaVista is called Scooter.
Title Tag: The contents of the Title tag is generally displayed by the browser at the top of the browser window. The search engines use the Title tag to provide a link to the sites which match the query made by the user. Having keywords in the Title tag of a page can significantly increase the search engine ranking of the page for those keywords.
Difference between On page optimization and Off page optimization
The definition and phenomena of SEO has been discussed in other posts of this blog in very detail but for new user I just want to define SEO in one sentence which is
“SEO is the process of enhancing the presence and visibility of a website on search engine listings.”
There are two major techniques for website promotion in SEO services. These are On page optimization and Off page optimization.
On page Optimization:-
In this type of search engine optimization we use the techniques directly related to your website and in your website. For Instance meta tag optimization, website text optimization (Relevant text to your Meta tags), alt attribute optimization in image attribute, proper navigation (if your navigation), use of keywords in heading tags, no broken link availability, Layout of webpage also handle in this type of search engine optimization. Regular basis of content changes also included in On page Optimization, the more your content dynamic the more it is plus point in search engine optimization.
In on page optimization you must care one important thing which is minimum use javascript because many search engine totally ignores JavaScript. Why search engine ignore javascript and stop crawling further over page? To get answer, please read our other post.
Important
Using On page optimization you must care off broken links because broken links hurt badly the seo process and crawler stop crawling if it find any broken link specially found in sitemap.
Off page optimization
Off page optimization plays a great role in attaining higher rankings in major search engines. in OFF page optimization, there are items which are related to the other websites. The back links play vital role in OFF page optimization. The phenomena of back link is, you sumit the link of your website in different web directories or web sites then if user click the link of your website there and comes to your website from there, this is so called back link. But it is wrong that off page optimization is all about back links because there are large number of things to handle in off page optimization to improve search engine rankings and generate targeted traffic to your website. and these are
1)Press releases
2)Link building
3)Advertising
4)Social media
Link Building:-
A directory submission is the way of submitting websites in the directory so that it gets recognized by the search engines. This is a way of getting one way link as well as increasing traffic to the website.
Advertising:-
Advertise your website in other websites, no matter whether the advertising is free or paid, it gives you the traffic.
Social Media: -
Articles can be used to get natural rankings in search engines. Also a way of one way link as well as make your content popular in search engines and attracting more and more visitors. Articles enhance the popularity of your website as well as increase more back links.
Press Releases:-
Press release in a simple word means an introduction about the product, services and happenings of a company and stating all about the launch of a new product.
One must take care of both type of optimization in order to get maximum results.
“SEO is the process of enhancing the presence and visibility of a website on search engine listings.”
There are two major techniques for website promotion in SEO services. These are On page optimization and Off page optimization.
On page Optimization:-
In this type of search engine optimization we use the techniques directly related to your website and in your website. For Instance meta tag optimization, website text optimization (Relevant text to your Meta tags), alt attribute optimization in image attribute, proper navigation (if your navigation), use of keywords in heading tags, no broken link availability, Layout of webpage also handle in this type of search engine optimization. Regular basis of content changes also included in On page Optimization, the more your content dynamic the more it is plus point in search engine optimization.
In on page optimization you must care one important thing which is minimum use javascript because many search engine totally ignores JavaScript. Why search engine ignore javascript and stop crawling further over page? To get answer, please read our other post.
Important
Using On page optimization you must care off broken links because broken links hurt badly the seo process and crawler stop crawling if it find any broken link specially found in sitemap.
Off page optimization
Off page optimization plays a great role in attaining higher rankings in major search engines. in OFF page optimization, there are items which are related to the other websites. The back links play vital role in OFF page optimization. The phenomena of back link is, you sumit the link of your website in different web directories or web sites then if user click the link of your website there and comes to your website from there, this is so called back link. But it is wrong that off page optimization is all about back links because there are large number of things to handle in off page optimization to improve search engine rankings and generate targeted traffic to your website. and these are
1)Press releases
2)Link building
3)Advertising
4)Social media
Link Building:-
A directory submission is the way of submitting websites in the directory so that it gets recognized by the search engines. This is a way of getting one way link as well as increasing traffic to the website.
Advertising:-
Advertise your website in other websites, no matter whether the advertising is free or paid, it gives you the traffic.
Social Media: -
Articles can be used to get natural rankings in search engines. Also a way of one way link as well as make your content popular in search engines and attracting more and more visitors. Articles enhance the popularity of your website as well as increase more back links.
Press Releases:-
Press release in a simple word means an introduction about the product, services and happenings of a company and stating all about the launch of a new product.
One must take care of both type of optimization in order to get maximum results.
Keywords Handling
Keywords are words that are normally placed in meta tags to guide which type of content your webpage have. As mentioned in previous post that text (content of page) must be related to the keywords. If both the content and keywords are not matched then search engine considers this is an act of deceive the search engine then search engine banned that website, it means search engine crawler will not visit that webpage again for a long time.
Note:- Keywords tell adsense bots what type of ads to display on this sites. Google Adsense is contextual ad service that will display ads depending on your content so keyword must be related your content.
Placement of Keywords
Always Try to put your keywords at top of the page because as early as search engine crawler will come as early it will get keywords and it is plus point for you. Try to put atleast one keyword in your page title. Meta keywords tag must be in place that contains all the keywords that you want to user type in search engine and will show your website.
Always use some of your keywords in heading tags which are h1 tag to h6 tag it will generate revenue for you. If you are using images then it is very good for both search engine and for user if you also have “alt” attribute in your img tag. The purpose of the “alt” attribute is to show alternative text in case of absence of images. “alt” attribute is visible to search engine so you must place some of your keywords there too.
Note:- Keywords tell adsense bots what type of ads to display on this sites. Google Adsense is contextual ad service that will display ads depending on your content so keyword must be related your content.
Placement of Keywords
Always Try to put your keywords at top of the page because as early as search engine crawler will come as early it will get keywords and it is plus point for you. Try to put atleast one keyword in your page title. Meta keywords tag must be in place that contains all the keywords that you want to user type in search engine and will show your website.
Always use some of your keywords in heading tags which are h1 tag to h6 tag it will generate revenue for you. If you are using images then it is very good for both search engine and for user if you also have “alt” attribute in your img tag. The purpose of the “alt” attribute is to show alternative text in case of absence of images. “alt” attribute is visible to search engine so you must place some of your keywords there too.
Role of Sitemaps in Search Engine Optimization
A Sitemap is a graphical representation of the architecture of a website or a Sitemap is a web page that lists all the web pages on a website, typically organized in hierarchical way. Sitemaps is one of the tips to optimize your site for SEO. Sitemap is just a map of your website where you display structure of site within a page. An updated sitemaps is better for your users and engines as well. In robots.txt you tell engines which parts of your site to exclude from indexing, in your site map you tell search engines where you'd like them to go.
Site maps are not just a part of your part of your website that displays only structure but its part of best web design practice. When we talk about search engines, now its more important to have a sitemap with your website. So, from SEO view point sitemaps are very important. There are two kinds of site maps. The first is used to assist visitors to a site to navigate the site and the second is done in XML .Both MSN and Yahoo keep to the standard html format while Google Sitemaps uses a special (XML) format that is different from the ordinary html sitemap for human visitors. XML Sitemaps--usually called Sitemap with a capital 'S'--are used by Goggle to gather information about the site.
Now, there is question that why two sitemaps are important. Answer is very simple, and that is one you have for human visitors and second one you have for spider. In relation with duplicate contents with two sitemaps, in introduction to sitemaps, Major search engine defines in its introduction that using sitemap never lead to penalty for your website.
Sitemap is important if your site:
1)Has dynamic content
2)Has pages with a lot of flash or AJAX
3)Is new and does not have many links
4)Has a lot of archived pages that are not linked well, or not at all
Advantages of Sitemap
There are many advantages of using a site map in Search Engine Optimization
Site map not only makes your navigation easier but its also a better visibility by engines.
Sitemap also enable you to inform engine about the current updates within your website. You cannot expect that search engine will not index your updates but using a sitemap the process will be faster as compared to your don't have a sitemap and spider has to search whole of your contents.
When you have sitemap with your site and you submit it to engines then you not to rely on external links that will bring engine to your website for indexing purpose
Sitemaps also help your with internal links. Like within your site if you have accidentally broken internal links that cannot be reached in other way (better it would be you have to fix your internal errors and then you rely on sitemap for better ranking).
Sitemap is a better way to let engine know the structure of website. It helps the engines find pages that may have not been properly linked throughout the rest of the site.
Steps for Sitemap
1)Generate the sitemap.
2)Upload sitemap to your website
3)Notify the Google about your sitemap.
How to Generate Sitemap
it depends upon your technical capabilities, to generate a sitemap you have two ways. First what you have to do is to download and install it and the second one is to use online sitemap generation tool for your site. The first method (to download and install) is little difficult but you have more control over the output by using first method. Google sitemap generator can be downloaded from here (http://sourceforge.net/project/showfiles.php?group_id=137793&package_id=153422). When you download the package, you have to follow the configuration instructions and installation procedure. The second method is online sitemap generation tool, for this I recommend http://www.rankingtoday.com/seo/sitemap-generator.php website. This website gets the url of your website and then display the xml sitemap for you, you just simply copy/paste that code and put into notepad and save this file as .xml and then put this file into your root folder and then notify the google.
How to inform Google
Just hitlink(https://www.google.com/accounts/ServiceLogin?service=sitemaps&hl=en&continue=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2Fsiteoverview&nui=1). Now if you do not have Google account before, right now you have to open account with Google.
Important Thing:-
Two major Search engines (MSN and Yahoo!) are not supporting sitemaps or at least not in XML format. You can submit a text file with list of URLs for Yahoo. But not even providing that feature, there are rumors about MSN engine that it is indexing sitemaps when you have on your site. Logically I am saying that in future Yahoo and MSN has to enable same feature for indexing your site because it is becoming a powerful SEO tool and you cannot obsolete it.
Managing Keywords
Keywords are words that are normally placed in meta tags to guide which type of content your webpage have. As mentioned in previous post that text (content of page) must be related to the keywords. If both the content and keywords are not matched then search engine considers this is an act of deceive the search engine then search engine banned that website, it means search engine crawler will not visit that webpage again for a long time.
Note:- Keywords tell adsense bots what type of ads to display on this sites. Google Adsense is contextual ad service that will display ads depending on your content so keyword must be related your content.
Placement of Keyword
Always Try to put your keywords at top of the page because as early as search engine crawler will come as early it will get keywords and it is plus point for you. Try to put atleast one keyword in your page title. Meta keywords tag must be in place that contains all the keywords that you want to user type in search engine and will show your website.
Always use some of your keywords in heading tags which are h1 tag to h6 tag it will generate revenue for you. If you are using images then it is very good for both search engine and for user if you also have “alt” attribute in your![]()
tag. The purpose of the “alt” attribute is to show alternative text in case of absence of images. “alt” attribute is visible to search engine so you must place some of your keywords there too.
Related Post:-
Keywords Handling
Note:- Keywords tell adsense bots what type of ads to display on this sites. Google Adsense is contextual ad service that will display ads depending on your content so keyword must be related your content.
Placement of Keyword
Always Try to put your keywords at top of the page because as early as search engine crawler will come as early it will get keywords and it is plus point for you. Try to put atleast one keyword in your page title. Meta keywords tag must be in place that contains all the keywords that you want to user type in search engine and will show your website.
Always use some of your keywords in heading tags which are h1 tag to h6 tag it will generate revenue for you. If you are using images then it is very good for both search engine and for user if you also have “alt” attribute in your
Related Post:-
Keywords Handling
Meta tags and their use
Meta tags have very much popularity and importance in the Search Engine Optimization world. Meta tags let your search engine know which type of this website is, what content it have and then Search Engine ranked your website according to the keywords and description your meta tags have.
Note:-Google totally ignores your meta tags when assigning PR to your webpage.
Oh my God, if it is true then what is the purpose of Meta Tags, don't worry , yeah it is true but this truth for those persons who doesn,t have any appropraite text within the body of webpage that is similar to the Keywords and Description of Meta Tags that's why google ignores meta tags.
Example:-
If your website is related to cars then its sure that your website contains the text related to cars then you must set your meta tags according to the text of your website but in this case if you supply meta keywords as "free download songs", "english songs", "indian songs", "pakistani songs", "songs" then search engine will totally ignores your meta tags.
Important:-
The pag title display as a link and description of meta tag displays as text in google when your website is shown against any search process peformed against your targeted keywords.
Related Post:-
Role of Meta Tags in Search Engine
Note:-Google totally ignores your meta tags when assigning PR to your webpage.
Oh my God, if it is true then what is the purpose of Meta Tags, don't worry , yeah it is true but this truth for those persons who doesn,t have any appropraite text within the body of webpage that is similar to the Keywords and Description of Meta Tags that's why google ignores meta tags.
Example:-
If your website is related to cars then its sure that your website contains the text related to cars then you must set your meta tags according to the text of your website but in this case if you supply meta keywords as "free download songs", "english songs", "indian songs", "pakistani songs", "songs" then search engine will totally ignores your meta tags.
Important:-
The pag title display as a link and description of meta tag displays as text in google when your website is shown against any search process peformed against your targeted keywords.
Related Post:-
Role of Meta Tags in Search Engine
SEO Techniques from Beginners to Professionals
An effective seo campaign leads you to the success, so work over effective seo campaign by following these fundamental phases.
1. Choosing relevant keywords (Keywords Optimization)
2. Optimize your webpage according to targeted keywords (On Page Optimization)
3. Getting quality inbound/ backlinks to your pages (Off Page Optimization)
Phase I: Keywords Optimization
The first phase for effective search engine optimization campaign is choosing relevant keywords or key phrases for your WebPages. Keywords are the words that user type in the search box to perform a searching process. The right keywords are those that clearly describe the aim of content that your website have.
Getting good position doesn’t depend upon targeted keywords infect it depends upon proper placing of these targeted keywords in your webpage and how many quality external links your webpage is getting. But if you have chosen wrong keywords then please replace them with appropriate targeted keywords because search engine will kick out your website if they found irrelevant keywords.
So let’s start with the homepage of your website. Look at the content of the homepage and put relevant keywords and key phrases according to the content placed in the homepage. Try to form three to four key phrases, since competition for key phrase is very fierce and it is very difficult to get a top position against one keyword or key phrase that your website have. So please choose at least three to four keywords or key phrases.
Difference between keywords and key phrases
Let’s suppose your website is providing tutorials service of php programming the targeted keywords in this scenario will be php, tutorials. But as you know normally people perform search using keyphrases so please put keypharase also in your webpage, especially in meta keywords tag. For the above example the relavent keyphrase for php tutorial website will be php tutorials, php scripts, free php tutorials. I hope no you have better understand the difference between keywords and keyphrases.
Once you have selected targeted keyphrases the next step is to check the demand of these keyphrases and then reselect the keyphrases according to the demand. We shall first check the demand of your selected keyphrases by going to Overture's Search Term Suggestion Tool:
http://inventory.overture.com/d/searchinventory/suggestion/
Overture is a very popular pay-per-click search engine. You will then type each of the keyphrases that you selected, and see how many people search for those keyphrases. This tool will show you only those searches performed in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well. In addition to telling you if your selected keyphrases are popular among the people, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant and fruitful to your site.
Now the next step is to check how many competitors you have against your targeted keywords and keyphrases. Again goes to the above example of php tutorials website, there are lot of competitors against keyphrases like php tutorials, free php tutorials and advance php tutorials, so please try to create keyphrase other than these (Work on these too but if you want to get listed in the first page of search engine very soon then please also work over newley developed keyphrases) such as php tutorials websites, php programming, php tutorials world.
Having said that, get your list of keyphrases, go to Google and type-in each of them in the search box. Enter your keyphrases within quotation marks, and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrases that:
1. Best describes the content of your page.
2. Is a popular search term according to Overture's Search Term Suggestion Tool.
3. Generates a relatively small number of competitors after performing the Google search.
After thuis, you will put your selected keywords through out in the content of your webpage, but it is very best that the beginning of webpage must have targeted keywords. Place your keywords in heading tags, in title of webpage, in alt tags are plus points.
Phase II (On page Optimization)
Once you have chosen your keyphrases, the next phase is to optimize your page for those keyphrases. You can do that by placing your keywords in strategic locations within your page. Following are tips and steps you must follow to optimize your page:
Keyphrases in the web page title
1. Create a descriptive title for your page: Your web page palys very vital role because it is what the search engines display as link text as the result of a search. The title must include your main keyphrases, at the same time it must describe you’re the purpose of website very well and should entice readers to visit the website.
2. Try to start your title with the words search engine users will most likely use (your targeted keyphrases).
3. Try to Put your main targeted keyphrase at the beginning of your page title (keyphrase prominence) and keep your keyphrase together (keyword proximity)
4. Put your second keyphrase somewhere else in the title to attract search engine.
5. Make the title short (8 words or less). Your page title must not Long.
Keyphrases in Keyword Meta Tag
Now a days Search engines rarely use the Keyword Meta Tag any more (Google completely ignores it). However, you must place a list of your main and secondary targeted keywords in the Meta Keyword Tag of your page, just in case search engines decide to use them again in the future.
Keyphrases in Description Meta Tag
The Description Meta Tag is still important in the eyes of search engines, since some search engines use them to elaborate on the results link. So you must remember following points:
o Place your keyphrases (main and secondary) in your Description Meta Tag.
o Always Make your description 'descriptive , concise and be professional.
o Always Make it short (25 words or less).
o Don't make your description sound just like a collection of keywords, It must give sense to the search engine.
o Keep your keyphrases together(keyword proximity).
Keywords in the body of web page: It is important to use your keywords at every location on your page, since this will help the search engine determine the topic of your page. Follow these tips and tricks as much as possible, since they will help search engines determine your page's relevance to your chosen keyphrases:
o Use your keyphrases several times, and place them as close to the top of the page as possible.
o Place your keyphrases between Heading Tags in the first two paragraphs of your page.
o Place your keyphrases in the strong type phase at least once.
o Always repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.
o Since you have to repeat your keyphrases often, be careful not to make your text sound awkward. Your visitors must be able to read your page fluently and effortlessly. Remember that in the end it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back and visit the page.
Web Page Design Considerations:
o You must make your page easy to navigate by the crawlers. Search engines heavily favor text over graphics and HTML over other flash, infect search engine hates flash.
o Use text heavily, especially in your navigation bar. Always try to avoid placing text in graphic format since the search engines won't be able to read it.
o Create a Site Map that includes all the web pages in your site, and place its link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site! So do follow this tip.
o Avoid frames. Search engines have trouble following them, search engines hates fame to crawl.
o Avoid Flash and JavaScript: search engines don't like either one. If you are using flash, make an HTML version of your site available to your readers and also to the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the web page, so it can be followed by the crawlers.
o If you are using a left navigation bar then it is plus point because the search engine will read it before the body of your page. Make sure you include your most important targeted keywords there, too.
o Make sure that all internal pages link to website’s homepage.
o Don't try to mention all your services in one page. It will really confuse the search engine.
This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final phase to increase your site's ranking is Off Page Optimization
Phase III (Off Page Optimization)
The last step is to make sure that you are getting backlinks from the best directories and from lots of quality sites with a topic related to your website. The best search engines, especially Google “visit" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality webs sites the higher your web page PR will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's very simple. Follow these steps to get the quality links you need:
1. Getting listed in DMOZ:
The Open Directory Project (http://www.dmoz.org) is the world's largest and powerful directory. Being listed in this directory is important because it is used by Google and AOL to build their directories. To get listed is free, but it may take a lot of time, sometimes two weeks and some time few months to get listed, which can be a bit frustrating. However Open Directory Project listing can significantly increase your webpage PR in Google, so you must take the time to submit your site and do it right (list your site in the relavent category and strictly follow their submission rules and regulations). For how to get listed in the Open Directory website goes to: http://www.dmoz.org/add.html.
2. Getting listed in Yahoo!:
Yahoo has also very largest web directory. Submissions of websites to Yahoo! are no longer free for commercial web sites. A link getting from Yahoo’s directory is one of the best links you can get, and it is worth the money you spend getting listed.
3. Submitting articles:
Always submit the articles in other websites who offer the services of articles submission. There are many web sites where you can publish articles in your field of expertise. This is a best way to establish yourself as an expert and to drive quality traffic to your web site. You must include your resource box at the end of your article. A resource box is a small paragraph that contains brief description of you and your business, where you must include a link to your site. This way, every time somebody picks your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see, follow and crawl.
4. Exchanging links with reputable sites:
You should try to find quality sites that are relevant to your site's topic (not direct competitors), and ask the webmaster for link exchanging. This will give you highly targeted traffic and will improve your web page PR.
Related Post:-Difference between On Page Optimization and Off Page Optimization
1. Choosing relevant keywords (Keywords Optimization)
2. Optimize your webpage according to targeted keywords (On Page Optimization)
3. Getting quality inbound/ backlinks to your pages (Off Page Optimization)
Phase I: Keywords Optimization
The first phase for effective search engine optimization campaign is choosing relevant keywords or key phrases for your WebPages. Keywords are the words that user type in the search box to perform a searching process. The right keywords are those that clearly describe the aim of content that your website have.
Getting good position doesn’t depend upon targeted keywords infect it depends upon proper placing of these targeted keywords in your webpage and how many quality external links your webpage is getting. But if you have chosen wrong keywords then please replace them with appropriate targeted keywords because search engine will kick out your website if they found irrelevant keywords.
So let’s start with the homepage of your website. Look at the content of the homepage and put relevant keywords and key phrases according to the content placed in the homepage. Try to form three to four key phrases, since competition for key phrase is very fierce and it is very difficult to get a top position against one keyword or key phrase that your website have. So please choose at least three to four keywords or key phrases.
Difference between keywords and key phrases
Let’s suppose your website is providing tutorials service of php programming the targeted keywords in this scenario will be php, tutorials. But as you know normally people perform search using keyphrases so please put keypharase also in your webpage, especially in meta keywords tag. For the above example the relavent keyphrase for php tutorial website will be php tutorials, php scripts, free php tutorials. I hope no you have better understand the difference between keywords and keyphrases.
Once you have selected targeted keyphrases the next step is to check the demand of these keyphrases and then reselect the keyphrases according to the demand. We shall first check the demand of your selected keyphrases by going to Overture's Search Term Suggestion Tool:
http://inventory.overture.com/d/searchinventory/suggestion/
Overture is a very popular pay-per-click search engine. You will then type each of the keyphrases that you selected, and see how many people search for those keyphrases. This tool will show you only those searches performed in Overture (and only in one month time). However, the relative popularity of each search term will be very similar in other search engines as well. In addition to telling you if your selected keyphrases are popular among the people, this tool will show you other keyphrases that you may not have thought about, which may even be more relevant and fruitful to your site.
Now the next step is to check how many competitors you have against your targeted keywords and keyphrases. Again goes to the above example of php tutorials website, there are lot of competitors against keyphrases like php tutorials, free php tutorials and advance php tutorials, so please try to create keyphrase other than these (Work on these too but if you want to get listed in the first page of search engine very soon then please also work over newley developed keyphrases) such as php tutorials websites, php programming, php tutorials world.
Having said that, get your list of keyphrases, go to Google and type-in each of them in the search box. Enter your keyphrases within quotation marks, and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with the keyphrases that:
1. Best describes the content of your page.
2. Is a popular search term according to Overture's Search Term Suggestion Tool.
3. Generates a relatively small number of competitors after performing the Google search.
After thuis, you will put your selected keywords through out in the content of your webpage, but it is very best that the beginning of webpage must have targeted keywords. Place your keywords in heading tags, in title of webpage, in alt tags are plus points.
Phase II (On page Optimization)
Once you have chosen your keyphrases, the next phase is to optimize your page for those keyphrases. You can do that by placing your keywords in strategic locations within your page. Following are tips and steps you must follow to optimize your page:
Keyphrases in the web page title
1. Create a descriptive title for your page: Your web page palys very vital role because it is what the search engines display as link text as the result of a search. The title must include your main keyphrases, at the same time it must describe you’re the purpose of website very well and should entice readers to visit the website.
2. Try to start your title with the words search engine users will most likely use (your targeted keyphrases).
3. Try to Put your main targeted keyphrase at the beginning of your page title (keyphrase prominence) and keep your keyphrase together (keyword proximity)
4. Put your second keyphrase somewhere else in the title to attract search engine.
5. Make the title short (8 words or less). Your page title must not Long.
Keyphrases in Keyword Meta Tag
Now a days Search engines rarely use the Keyword Meta Tag any more (Google completely ignores it). However, you must place a list of your main and secondary targeted keywords in the Meta Keyword Tag of your page, just in case search engines decide to use them again in the future.
Keyphrases in Description Meta Tag
The Description Meta Tag is still important in the eyes of search engines, since some search engines use them to elaborate on the results link. So you must remember following points:
o Place your keyphrases (main and secondary) in your Description Meta Tag.
o Always Make your description 'descriptive , concise and be professional.
o Always Make it short (25 words or less).
o Don't make your description sound just like a collection of keywords, It must give sense to the search engine.
o Keep your keyphrases together(keyword proximity).
Keywords in the body of web page: It is important to use your keywords at every location on your page, since this will help the search engine determine the topic of your page. Follow these tips and tricks as much as possible, since they will help search engines determine your page's relevance to your chosen keyphrases:
o Use your keyphrases several times, and place them as close to the top of the page as possible.
o Place your keyphrases between Heading Tags in the first two paragraphs of your page.
o Place your keyphrases in the strong type phase at least once.
o Always repeat your keyphrases often to increase your keyphrase density. Repeating your keyphrases between 5 to 10 times for every 100 words in your page is considered effective.
o Since you have to repeat your keyphrases often, be careful not to make your text sound awkward. Your visitors must be able to read your page fluently and effortlessly. Remember that in the end it is your readers who will decide if your page is worth the time they spend on it. A pleasant experience will make them more likely to come back and visit the page.
Web Page Design Considerations:
o You must make your page easy to navigate by the crawlers. Search engines heavily favor text over graphics and HTML over other flash, infect search engine hates flash.
o Use text heavily, especially in your navigation bar. Always try to avoid placing text in graphic format since the search engines won't be able to read it.
o Create a Site Map that includes all the web pages in your site, and place its link close to the top of the homepage. When the search engine follows the site map link, it will find and index all the pages in your site! So do follow this tip.
o Avoid frames. Search engines have trouble following them, search engines hates fame to crawl.
o Avoid Flash and JavaScript: search engines don't like either one. If you are using flash, make an HTML version of your site available to your readers and also to the search engines. If you use a JavaScript navigation menu, include an alternate text menu at the bottom of the web page, so it can be followed by the crawlers.
o If you are using a left navigation bar then it is plus point because the search engine will read it before the body of your page. Make sure you include your most important targeted keywords there, too.
o Make sure that all internal pages link to website’s homepage.
o Don't try to mention all your services in one page. It will really confuse the search engine.
This is pretty much all you have to do to make sure that your page is optimized for your chosen keywords. The next and final phase to increase your site's ranking is Off Page Optimization
Phase III (Off Page Optimization)
The last step is to make sure that you are getting backlinks from the best directories and from lots of quality sites with a topic related to your website. The best search engines, especially Google “visit" the web looking for links to your site. They interpret a link to your page as a vote, and the more links (votes) you have coming from quality webs sites the higher your web page PR will be, and the higher the possibility that your page will achieve a good position in the search results pages. It's very simple. Follow these steps to get the quality links you need:
1. Getting listed in DMOZ:
The Open Directory Project (http://www.dmoz.org) is the world's largest and powerful directory. Being listed in this directory is important because it is used by Google and AOL to build their directories. To get listed is free, but it may take a lot of time, sometimes two weeks and some time few months to get listed, which can be a bit frustrating. However Open Directory Project listing can significantly increase your webpage PR in Google, so you must take the time to submit your site and do it right (list your site in the relavent category and strictly follow their submission rules and regulations). For how to get listed in the Open Directory website goes to: http://www.dmoz.org/add.html.
2. Getting listed in Yahoo!:
Yahoo has also very largest web directory. Submissions of websites to Yahoo! are no longer free for commercial web sites. A link getting from Yahoo’s directory is one of the best links you can get, and it is worth the money you spend getting listed.
3. Submitting articles:
Always submit the articles in other websites who offer the services of articles submission. There are many web sites where you can publish articles in your field of expertise. This is a best way to establish yourself as an expert and to drive quality traffic to your web site. You must include your resource box at the end of your article. A resource box is a small paragraph that contains brief description of you and your business, where you must include a link to your site. This way, every time somebody picks your article and publishes it in their website or newsletter, your link will be there for readers and search engines to see, follow and crawl.
4. Exchanging links with reputable sites:
You should try to find quality sites that are relevant to your site's topic (not direct competitors), and ask the webmaster for link exchanging. This will give you highly targeted traffic and will improve your web page PR.
Related Post:-Difference between On Page Optimization and Off Page Optimization
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