Google Adwords Normally when any user performs any search process in google by providing any search criteria and then hit the Google Search button, he founds the desire results against his query but what are the links that are shown on the right side of the page under heading Sponsored Links, ok don’t worry, these are the Google Adwords. For the quick example, please type business in the google search box and then click the Google Search Button, at the left side of the search page you will find google Adwords under heading of “ Sponsored Links”.
Google Adwords program enable you to put your company ads in Google and their network of partner sites. When any user performs search process in Google against any keywords that are related to your ads, Google will display your ads in the search page(You normally see these adds at right of the Google when you performed any search and also in gmail too). Adwords is known as a form of pay-per-click advertising.
Google has also ratings for Adwords that ads from which company should be shown against search process related to these ads, google has ratings for Adwords due to race of competition. Every company wants from Google to display their ads when any user performs search process.
Advantages of Google Adwords
The one and main advantage of google adwords is heavy traffic that comes to your website due to the Adwords. Yeah, adwords generates heavy traffic to your website, so if you have started your business right now and you want to quickly introduce your business to the world then Google Adwords is the best resource that brings your business in the front of world so quickly and generates heavy traffic.
Google Adsense
The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad. No one knows how many amount Google charges from Advertiser of ads against any click or ad impressions.
What languages does AdSense support?
Google AdSense supports publishers in several different languages. Applications for participation in the program can be for sites with content primarily in:
- Arabic
- Bulgarian
- Chinese (simplified)
- Chinese (traditional)
- Croatian
- Czech
- Danish
- Dutch
- English
- Finnish
- French
- German
- Greek
- Hebrew
- Hungarian
- Italian
- Japanese
- Korean
- Norwegian
- Polish
- Portuguese
- Romanian
- Russian
- Serbian
- Slovak
- Spanish
- Swedish
- Turkish
In addition, AdSense for search is available in Indonesian, Thai, and Vietnamese. These languages are not supported for AdSense for content pages.
You can select your site's primary language during the application process. If you're approved, AdSense will serve relevant ads to your pages in the appropriate language, even if your site contains multiple supported languages.
Adsense can ruin your business
Yeah, Adsense can ruin your business because adsense makes your website the billboard of your competitors so it is best to use adsense if your website is providing tutorials like facility but if you are managing your business through your website then putting adsense in your website is very big mistake and adsense can ruin your business.
Complete Process: From Google Adwords to Google Adsense
If you are advertiser (A person who advertise the ads of his company using Google Adwords).You essentially create an account, insert your advertisement, pick the maximum amount you are willing to pay per click on your ad and then submit your credit card. You advertisement will then go live once the credit card is approved. Every time someone clicks on your ad, Google bills your account. Every couple of weeks or when your bill reaches a certain amount, Google will actually charge your credit card. Now for instance, any other person “ABC” wants to display your ads in his website and want to become a publisher (Publisher is a person who displays the Google Adwords in his website)then he visits the google adsense website which is http://www.google.com/adsesne and create his account in gmail, if already not made, then the process of how Google Adsense should look in your website is started and then he choose layout, different color for Ads that will display in his website. After this process google will sent email to your account and ask you to wait for approval and then normally after a day the google will sent you Adsense code , its up to you where u place this code at right at top, left or any where else you want to place, just place the code and google will show Ads there. When any user come to your website and click on the ads, google wil deduct the money from Advertiser’s account and give publisher to some percent of the money. Publisher can see the revenue that he gets through Google Adsense by logging in to his account in Google Adsense and then go to reports.
Google plays the role of Bridge between Advertisers and Publishers or Google is palying a role of bridge between Adwords and Adsense
Tip:-The ads title’s color should match the color scheme of your website hyperlink’s color.
Note:-It’s not guarantee that you will get a dollar or ratio of dollar against single click, Google counts each and every factor and then generates revenue for you. Page Impression is a big factor too for generating revenue.
What is an impression?
An impression is the viewing of an advertising banner, link, or product on the Internet
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