Showing posts with label meta tag. Show all posts
Showing posts with label meta tag. Show all posts

Role of Meta tags in Search Engine Optimization

There is a need to concentrate first our word “meta” rather than meta tags to clear the concepts. If your concepts are clear then you will come to know the real importance of meta tags.

Meta Data
The Meta Data is a data that defines other data. Yeah its work like dictionary, in dictionary we have different words that defines the meaning with the help of other words, same is meta data. Meta Data defines other Data.

Meta Tags and Search Engine Optimization
Meta Tags were very famous in the eyes of Search Engine, in the beginning search engine give high priority to meta tags and then other factors for seo to rank the webpage but now scene is different. Still meta tag is very important for seo but now it doesn’t have same weight age that it had in past. MSN considers meta tags very much than other search engines. Google and yahoo want other factors too for search engine optimization and then they give each factor normally same weight age.

Meta tag plays important role for building the PR of webpage. You must place your keywords in the meta tags in order to better optimize your website.

Whenever any user performs any search in google then google displays the lists of website having. Google displays the websites according to a standard and the standard is to display the title of homepage of your website as a hyperlink and then display the description that you provided in the meta tags as a text under that hyperlink. Hence proof that meta tags are very important but it is foolishness to just rely over meta tags and don’t perform any On Page or Off page Optimization.

Attributes of Meta Tags
There are two main attributes of meta tags that are playing vital role in seo process and they are “Keywords and Description”.

Syntax of Meta Tags
" meta content="description of the webpage comes here" name="description"
" meta content="first keyword, second keyword, third keyword" name="keywords"
Try to use three to four keywords in meta keywords tag and one to two keywords in description tag. Don’t use heavy description. You can use maximum of 100 characters for better seo purpose. You can also use Keyword Phrases in your meta keywords tag.


There are some more meta tags other than keywords and description but these are not fruitful for seo purpose, so ignore them. Meta title tag is also included in these other meta tags, some seo expert says that you must use this meta tags while some says not to use this. I also recommend not using this meta tag as there is already a title placed in the head tag of html, so optimize that title tag and try to use maximum of two keywords there.

Role of Meta tags in Search Engine Optimization

There is a need to concentrate first our word “meta” rather than meta tags to clear the concepts. If your concepts are clear then you will come to know the real importance of meta tags.


Meta Data
The Meta Data is a data that defines other data. Yeah its work like dictionary, in dictionary we have different words that defines the meaning with the help of other words, same is meta data. Meta Data defines other Data.


Meta Tags and Search Engine Optimization
Meta Tags were very famous in the eyes of Search Engine, in the beginning search engine give high priority to meta tags and then other factors for seo to rank the webpage but now scene is different. Still meta tag is very important for seo but now it doesn’t have same weight age that it had in past. MSN considers meta tags very much than other search engines. Google and yahoo want other factors too for search engine optimization and then they give each factor normally same weight age.


Meta tag plays important role for building the PR of webpage. You must place your keywords in the meta tags in order to better optimize your website.


Whenever any user performs any search in google then google displays the lists of website having. Google displays the websites according to a standard and the standard is to display the title of homepage of your website as a hyperlink and then display the description that you provided in the meta tags as a text under that hyperlink. Hence proof that meta tags are very important but it is foolishness to just rely over meta tags and don’t perform any On Page or Off page Optimization.

Attributes of Meta Tags
There are two main attributes of meta tags that are playing vital role in seo process and they are “Keywords and Description”.
Syntax of Meta Tags

meta content="description of the webpage comes here" name="description"

meta content="first keyword, second keyword, third keyword" name="keywords"
Try to use three to four keywords in meta keywords tag and one to two keywords in description tag. Don’t use heavy description. You can use maximum of 100 characters for better seo purpose. You can also use Keyword Phrases in your meta keywords tag.


There are some more meta tags other than keywords and description but these are not fruitful for seo purpose, so ignore them. Meta title tag is also included in these other meta tags, some seo expert says that you must use this meta tags while some says not to use this. I also recommend not using this meta tag as there is already a title placed in the head tag of html, so optimize that title tag and try to use maximum of two keywords there.





Related Posts:-Meta tags and their use

SEO Glossary

Please read the glossary of commonly used terms in the world of search engine ranking.


Click Popularity: A measure of the relevance of sites obtained by noting which sites are clicked on most and how much time users spend in each site.

Alt Tag: The alternative text that the browser displays when the surfer does not want to or cannot see the pictures present in a web page. Using alt tags containing keywords can improve the search engine ranking of the page for those keywords.


Cloaking: The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most search engines will penalize a site if they discover that it is using cloaking.

Comment Tag: The text present within the tags in a web page. Most search engines will ignore the text within the Comment Tags.

Crawler: See Spider.

Directory: A site containing links to other sites which are organized into various categories. Examples of directories are Yahoo!, Open Directory, LookSmart etc.

Doorway Page: A page which has been specially created in order to get a high ranking in the search engines. Also called gateway page, bridge page, entry page etc.

Dynamic Content: Information in web pages which changes automatically, based on database or user information. Search engines will index dynamic content in the same way as static content unless the URL includes a ? mark. However, if the URL does include a ? mark, many search engines will ignore the URL.

Entry Page: See Doorway Page.

Frames: An HTML technique allowing web site designers to display two or more pages in the same browser window. Many search engines do not index framed web pages properly - they only index the text present in the NOFRAMES tag. Unless a web page which uses frames contains relevant content in the NOFRAMES tag, it is unlikely to get a high ranking in those search engines.

Gateway Page: See Doorway Page.

Hallway Page: A page containing links to various doorway pages.

Heading Tags: A paragraph style that is displayed in a large, bold typeface. Having text containing keywords in the Heading Tags can improve the search engine ranking of a page for those keywords.

Hidden Text: Text that is visible to the search engines but is invisible to humans. It is mainly accomplished by using text in the same color as the background color of the page. It is primarily used for the purpose of including extra keywords in the page without distorting the aesthetics of the page. Most search engines penalize web sites which use such hidden text.

Image Map: An image containing one or more invisible regions which are linked to other pages. If the image map is defined as a separate file, the search engines may not be able to index the pages to which that image map links. The way out is to have text hyperlinks to those pages in addition to the links from the image map. However, image maps defined within the same web page will generally not prevent search engines from indexing the other pages.

Inktomi: A database of sites used by many of the larger search engines like HotBot, MSN etc. For more information, see http://www.inktomi.com/

JavaScript: A scripting language commonly used in web pages. Most search engines are unable to index these scripts properly.

Keyword: A word or phrase that you type in when you are searching for information in the search engines.

Keyword Frequency: Denotes how often a keyword appears in a page or in an area of a page. In general, higher the number of times a keyword appears in a page, higher its search engine ranking. However, repeating a keyword too often in a page can lead to that page being penalized for spamming.

Keyword Prominence: Denotes how close to the start of an area of a page that a keyword appears. In general, having the keyword closer to the start of an area will lead to an improvement in the search engine ranking of a page.

Keyword Weight: Denotes the number of times a keyword appears in a page as a percentage of all the other words in the page. In general, higher the weight of a particular keyword in a page, higher will be the search engine ranking of the page for that keyword. However, repeating a keyword too often in order to increase its weight can cause the page to be penalized by the search engines.

Link Popularity: The number of sites which link to a particular site. Many search engines use link popularity as a factor in determining the search engine ranking of a web site.

Meta Description Tag: The tag present in the header of a web page which is used to provide a short description of the contents of the page. Some search engines will display the text present in the Meta Description Tag when the page appears in the results of a search. Including keywords in the Meta Description Tag can improve the search engine ranking of a page for those keywords. However, some search engines ignore the Meta Description Tag.

Meta Keywords Tag: The tag present in the header of a web page which is used to provide alternative words for the words used in the body of the page. The Meta Keywords Tag is becoming less and less important in influencing the search engine ranking of a page. Some search engines ignore the Meta Keywords tag.

Meta Refresh Tag: The tag present in the header of a web page which is used to display a different page after a few seconds. If a page displays another page too soon, most search engines will either ignore the current page and index the second page or penalize the current page for spamming.

Pay Per Click Search Engine: A search engine in which the ranking of your site is determined by the amount you are paying for each click from that search engine to your site. Examples of pay per click search engines are Overture, HootingOwl etc.

Robot: In the context of search engine ranking, it implies the same thing as Spider. In a different context, it is also used to indicate a software which visits web sites and collects email addresses to be used for sending unsolicited bulk email.

Robots.txt: A text file present in the root directory of a site which is used to control which pages are indexed by a robot. Only robots which comply with the Robots Exclusion Standard will follow the instructions contained in this file.

Search Engine: A software that searches for information and returns sites which provide that information. Examples of search engines are AltaVista, Google, Hotbot etc.

Search Engine Placement: The practice of trying to ensure that a web site obtains a high rank in the search engines. Also called search engine positioning, search engine optimization etc.

Spamming: Using any search engine ranking technique which causes a degradation in the quality of the results produced by the search engines. Examples of spamming include excessive repetition of a keyword in a page, optimizing a page for a keyword which is unrelated to the contents of the site, using invisible text, etc. Most search engines will penalize a page which uses spamming. Also called spamdexing. In a different context, spamming is also used to mean the practice of sending unsolicited bulk email.

Spider: A software that visits web sites and indexes the pages present in those sites. Search engines use spiders to build up their databases. Example: The spider for AltaVista is called Scooter.

Title Tag: The contents of the Title tag is generally displayed by the browser at the top of the browser window. The search engines use the Title tag to provide a link to the sites which match the query made by the user. Having keywords in the Title tag of a page can significantly increase the search engine ranking of the page for those keywords.

Meta tags and their use

Meta tags have very much popularity and importance in the Search Engine Optimization world. Meta tags let your search engine know which type of this website is, what content it have and then Search Engine ranked your website according to the keywords and description your meta tags have.

Note:-Google totally ignores your meta tags when assigning PR to your webpage.

Oh my God, if it is true then what is the purpose of Meta Tags, don't worry , yeah it is true but this truth for those persons who doesn,t have any appropraite text within the body of webpage that is similar to the Keywords and Description of Meta Tags that's why google ignores meta tags.

Example:-
If your website is related to cars then its sure that your website contains the text related to cars then you must set your meta tags according to the text of your website but in this case if you supply meta keywords as "free download songs", "english songs", "indian songs", "pakistani songs", "songs" then search engine will totally ignores your meta tags.



Important:-

The pag title display as a link and description of meta tag displays as text in google when your website is shown against any search process peformed against your targeted keywords.

Related Post:-
Role of Meta Tags in Search Engine