SEO Project Plan

Search Engine Optimization Project Plan Introduction

Everything you need to do required a plan if you want to get positive results. If your plan is good and accurate also implementation is according to plan then no doubt you are the Successful person in this world.

Search Engine Optimization also required some planning to get big ranked in Google and other Search Engines. If you follow the following SEO (Search Engine Optimization Plan) Plan then its Guarantee that you will get lead in the Search Engine Optimization World.

Project Objectives:

To increase ranking of Your's website in different search engines like Google, Yahoo, MSN, AOL etc.

Success Factors:

New, enhanced and Search Engine friendly web layout should approved.
The Team involve in this project should be experienced professionals in this domain.


Activity List (Work Breakdown Structure)

1)SEO Plan (Activity Name)

Description (Activity Name Description)

Reporting And Analysis: Semantic, Keyword, Website, Landing Pages And Competitive Analysis

2)On-Site Optimization and Reporting (Activity Name)

Description (Activity Name Description)

(i)Studying your competitor’s website and doing research on their position and accordingly whatever changes your website will be required I will be doing the same to your website.

(ii)A complete Web site review.

(iii)Suggest SE friendly web layout.

(iv)Monitoring and Analyzing prospective customers.

(v)Full Onsite optimization.

(vi)Sitemap creation and Optimization.

(vii)Navigation and File Structure.

(viii)HTML Validation checking.

(ix)Browser Compatibility checking.

(x)PageSize Checking.

3)Site Review and Overall Site Optimization (Activity Name)

Description (Activity Name Description)


(i)Review of the complete website.

(ii)Factors that exploit your site (irrelevant keywords, keywords stuffing, irrelevant targeted audience, bad neighborhood etc.

(iii)Improvement Policies and Strategies (set advices and practices to improve your site day by day).

(iv)Killer descriptions for the contents. (Killer contents description will enable you to promote your products and site contents to all search engines, in other words natural and targeted writing strategy).

(v)work for the targeted keywords, and if necessary consider the secondary ones.

(vi)Search Engine Submission up to 100 Real Time Manually Submission

(vii)Directory Submissions. I’d prefer paid submission, as this could create one way links.

(viii)Social Bookmaking Sites (digg, del.icio.us, blogmarks.net, stumbleupon.com, etc).

(ix)Article PR - Write and submit articles for Internet publication.

(x)Blog Writing and Placement on to different free blog submission sites.

(xi)Forum Posting and Signature Linking (no black hat techniques will be used, some text should be around the link and the link will be carrying its anchor text).

(xii)Link Building - One-way links from High PR Social Networking Sites.

(xiii)Geographical Optimization and Linking Structure that bounds the site together.

(xiv)Website search engine optimization specifically targeting Google, MSN and Yahoo search engines.

(xv)Create or re-write web page titles and meta tags.

(xvi)Write or re-write page copy to take advantage of keywords and keyword phrases.

(xvii)SEO keyword, keyword phrase and competitor research.

(xviii)Improve your Alexa Traffic Ranking (ATR).

(xix)Meta Tags keywords, Meta Tags Alt Image tags, Meta Tags Page Title, Meta Tags Page Description and other Advanced Meta Tags (author, company, etc).

(xx)Analysis and recommendations for external links to site.

(xxi)Recommendations for necessary modifications to essential page text elements for achieving .

(xxii)satisfactory search engine placement.

(xxiii)Use word tracker, find competitor keywords, and generate keyword combination.

(xxiv)Review of the complete website.

(xxv)Create set up for your website from the basic to major search engine marketing strategies. We’ll grow gradually and would maintain the tasks under the given time frame. See what factors and strategies cover search engine marketing

(xxvi)Bring prospective traffic from the targeted areas of USA and Canada.

(xxvii)Use targeted local search engines for qualified marketing.

(xxviii)There are about 100 local search engines working locally in United States and also targeting general search engines.

(xxix)Use word-tracker to find quality keywords etc. I’d recommend using IBP-9 for best yielding.

(xxx)Use targeted local search engines for qualified marketing.

(xxxi)Bring your sites on e-market platform, I will be go through by placing your banner ads, textual ads on to the targeted and relevant sites on the paid inclusion basis. This will give your site more respect from the targeted audience. Alternatively you will gain trust from the relevant sites and rank up your sites within a few days. So that we must create some banners and texture ads for viral marketing.

4)Banner Ads, Textual Ads Marketing (Activity Name)

Description (Activity Name Description)

Bring targeted audience and collect resources to pay to buy email contacts of the relevant searchers (just like telemarketing). Newsletter, daily quotes, and fun related things will be sending to them on weekly, monthly and hourly basis (buying email contacts), it is not necessary, as we have our large number of clients (existing clients).

5)Email, Newsletter, and Fun Marketing (Activity Name)

Description (Activity Name Description)


Writing news and press releases and publish them over free and paid inclusion networks, such networks are www.SanePR.com, www.webwire.com etc.

6)News Writing and Press Release Writing (Activity Name)

Description (Activity Name Description)

Bring products over the million of readers and build reader’s influence to buy your products after reading a killer content of the product. Forum posting without spamming, and without using black hat techniques, post will be cover up with strong text its around and with anchor text with the targeted keyword to your site. Article writing and place them over free and paid article directory networks. Such networks are ezinearticles, blogger.com, blogspot.com, etc. Forum will be relevant according to your site’s contents. Normally I regret forum posting, as it sometimes reveals black hat technique,

7)Forum, Article and Blog Writing for your Products (Activity Name)

Description (Activity Name Description)


Link building will include free and paid inclusion to the relevant directories. I preferred “one way linking”. So in other words you will never loss your outbound link to the site where link is placed. Find websites with link suggestions form, generate report for top10 inbound links, find websites that link to your competitors, find websites that already linking to yours, create link pages, check pages, and generate links management report. Custom directory submission, special interest site submission etc.

8)Link Building (Activity Name)

Description (Activity Name Description)

Feed submission nowadays is getting popular, as one can find your product or services through feed related sites. E.g. Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase. I’ll create your own Froogle account and create your own data feed from the product information, services and tools to verify your data to make sure that your listing is accurate, submit to froogle and make sure that your data is listed on froogle, and then repeat the same practice each after 15 days to make sure that the latest information about our product is available. Similarly the same will be implemented for feed optimization on dealtime.com, yahoo shopping feed, epinion, about.com, and medical feed buzz sites

9)Feeds Submission and Creation (Activity Name)

Description (Activity Name Description)


Video campaigns are a powerful tool to engage audiences, reach new consumers and generate grassroots buzz about your brand or product. Numerous campaigns -- the bride freak out, Doritos Super Bowl contest and Elf Yourself -- have become pop culture phenomena.
These successes demonstrate the power of great viral campaigns and their potential to build strong brand affinity. Yet for every wildly successful campaign, there are scores of almost great campaigns or ones that utterly fail to capture the video community’s attention, much less.

a)Video Promotion

b)Myspace Traffic.

c)Social Networking Traffic

d)Stumbleupon Traffic








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